How to manage social networks to become a fashion influencer? 2024 Trends

Fashion influencer is the profession that many girls dream of (yes, we deliberately write without quotes). True, the idea of ​​​​what content creators do is somewhat distorted. We are almost sure that in your head periodically thoughts like “Yes, I can say good morning to everyone in the morning, and in the afternoon I can show my beauty routine.” But in reality, not everything is as simple as it seems.

Firstly, creating content takes a lot of time; shooting and editing a video can take several hours and dozens of failed shots. Secondly, the content must be regular so that the page coverage does not decrease and subscribers do not forget about you. That is, disappearing from social networks for a long time is not an option. Thirdly, everything you publish should be based on the principle of storytelling. That is, the content should not be faceless and disjointed.

Moreover, social media trends are changing every day. Today, we decided to collect five main trends of this year that will help you create your image and become a fashion influencer.

There is no perfect content

One of the main trends of this year is imperfection. And in every sense. Today, fashion influencers do not follow the broadcast network or the general appearance of the account. They put an unfinished plate, a cup of coffee or an overflowing bag of things (thanks to Miu Miu for that). Creators also rely on live photos and Polaroids or film shots (in terms of quality, much inferior to modern smartphones). In general, everything suggests that staged photos and videos are a thing of the past.

Don’t forget the video

You can’t just surprise your subscribers with photos; video content is now dominant. Take your own images, follow the latest trends and sounds on TikTok, and don’t be afraid to shoot outside. By the way, don’t forget about memes that can go viral and gather a lot of shares and saves.

Text is important

If you think that no one is interested in reading your posts on social networks, you are very wrong. It is quite easy to grab people’s attention with consistent content and meaningful captions for photos or videos. Curiosity, as they say, takes over. So do not hesitate to shop at your favorite places in the city, local brands and stylish cafes.

Regular poses are for skinny people

Just looking beautiful in the frame is no longer an option; subscribers are demanding experiments. In social media feeds, we increasingly see photos of fashion bloggers squatting, walking, standing on one leg (grabbing one heel) and even lying. In general, there are a lot of options for fashionable poses. The main thing is to find the winning angle.

Being yourself is the main trend

Recently, social networks have become oversaturated with trends and aesthetics. Almost every day, fashionistas share new style tips and innovative techniques, as well as talk about the most desirable things. As a result, many people lose their uniqueness behind such a large number of fashionable clothes. Therefore, the main trend of 2024 is to be yourself. You do not need to strive to repeat someone else’s successful image, but rather find your “number” and publish it through the content.