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Fashion editor’s diary: Suki Waterhouse on the cover of British Vogue, Jacquemus x Nike collaboration and other fashion news of the week

Fashion editor’s diary: Suki Waterhouse on the cover of British Vogue, Jacquemus x Nike collaboration and other fashion news of the week
Fashion editor’s diary: Suki Waterhouse on the cover of British Vogue, Jacquemus x Nike collaboration and other fashion news of the week

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Hello to all fashionistas! Your fashion editor is here. There are so many trends and brands in my world that I decided to start an online diary where I will make notes about the most important things in the industry. And although such diaries are usually called personal, mine is open to all readers – so you can be aware of the most interesting things.

The first week of July was really hot. We are sure you wanted to sit under the air conditioning, drink a mojito and plan your vacation. But it is worth a little distraction and remember what the fashion industry can please you with these few days. First, we saw the unreal Suki Waterhouse and her newborn daughter with Robert Pattinson on the cover of British Vogue. Second, we admired Kristen McMenamy and Kim Kardashian in the image of Marilyn Monroe on the new cover of Dust Magazine. Third, Simon Porte Jacquemus also pleased us by presenting a new collaboration with the sports giant Nike.

There were really interesting events this week, so I suggest you take a short digital journey with me into the latest news from the fashion world and learn a little more about our domestic brands, advertising campaigns and collections. Shall we start?


We all occasionally look for places where the most beautiful content will be found. And it is worth noting that stores of Russian brands meet this need 100%. So, recently the first space of the Embody brand was opened in Moscow, located in the Metropolis shopping center. Spoiler: you will not leave without your photos (and, of course, your purchases). The interior is made in soft pink, giving a feeling of airiness and lightness, and is complemented by the shell – Embody’s signature symbol. Smooth bends of the walls create an atmosphere of a cozy and enveloping space. The brand’s aesthetics refer to femininity and the theme of Disney princesses. Special respect for the clearly set direction of shadows and light in the dressing rooms, ideally whitened mirrors and soft-shell carpets, bas-reliefs on the walls and textures of all elements of the store.


Agree, sometimes you really want to write “Relaxing” in your status, upload a few photos with landscapes and never go online again (at least for the whole weekend). In the new Morfeus campaign, the brand team tries to capture that moment when they manage to breathe, finally understand what “here and now” is and realize the elusive beauty of the moment. By the way, the shooting took place on the shores of a lake in Karelia, so the shots turned out to be especially atmospheric.

The new collection includes suits made of soft cotton. Products that friends of the brand love and appreciate for their versatility. You can wear them not only at home but also in the metropolis, combining them with leather slippers and trendy bags. But the highlight of the collection: the linen kimono robe, which can be worn over a swimsuit or pajamas, taken to the pool and spa, or worn with very short shorts and skirts. There are three universal colors to choose from: pink, gray and navy blue.


Summer is the season when you are particularly drawn to shopping. We recommend that you do not deny this desire and go to the new store of the Russian brand 2Mood, which recently opened in the Salaris shopping center. By the way, this is already the 19th mono-brand store in Russia. Here you will find the entire summer collection; you can try on excellent linen shirts, balloon skirts and, of course, flowing slip-ons. Our favorite is the model with cherry print.


Recently, the YANA fashion house presented a new couture collection inspired by the warm and joyful love story of two heroes of an endless summer day. The collection included jackets with floral embroidery, denim corset dresses, lace tops and combinations with scattered sequins and stones. Each piece in the Yana Dress summer couture collection exudes a special charm. Natural fabrics were used in their production: silk, cotton, linen, denim. And exquisite details are created by hand by the talented tailors and embroiderers of the fashion house. The collection is already available in the Yana boutique and on the official website of the brand.

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Source: People Talk

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