Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I’ll take notes on the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
It turns out that the penultimate week of spring is surprisingly rich in fashion news. Firstly, Bella Hadid returned to the “arena” and has already managed to get into the selection of the best images of the week (who can doubt this). Secondly, the above-mentioned supermodel praised the image of Victoria Boni (proof is in our Telegram channel). Thirdly, Bonya was not our only compatriot at the Cannes Film Festival. But it wasn’t just her red carpet looks that were discussed this week. For example, yesterday it was learned that Jacob Elordi is the ambassador of Bottega Veneta. However, Kim Kardashian starred on the cover of Vogue China.
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
Last week at the Grand Cafe, “Dr. Zhivago” hosted a breakfast dedicated to the launch of the limited edition bag collection created in collaboration with the Verf brand and Gzhel Porcelain Factory. The resulting collection harmoniously intertwines the historical traditions of both brands. Verf team, St. She creates thoughtful leather accessories that honor St. Petersburg’s maritime traditions and culture. And the Gzhel Porcelain Factory, which has been recreating the ancient tradition of colorful Gzhel ceramics since 1818, represents the skill and beauty of Russian craft.
As a result of combining two different worlds (leather and porcelain), the brands managed to create a unique collection of hand-painted genuine leather accessories. Each accessory in the new limited collection carries a piece of Russian culture and heritage, whether it’s a bag of Gulyaev’s lemons, Kosikhina’s blueberries or Antropova’s classic Gzhel patterns. Meanwhile, the uniqueness of the product is emphasized by the serial number neatly displayed on each bag.
Finally, Russian brand YULIA KUTUZOVA launched the drop system and auction. Each of the formats meets the latest fashion agendas: environmental friendliness, ethics, residue-free operation, individual approach to each customer, exclusive products and loyal prices. The drop system is a personal innovation of the brand’s founder, the essence of which is to offer customers personalized products made from premium materials at low prices. Its main difference from the standard order on the website is the waiting time for the product. “We ask the customer to wait because we cannot put the product into production immediately after payment. It is necessary to close pre-sales and order materials in large quantities immediately at a discount. It is this step that gives us the opportunity to offer the customer a reasonable price,” says Yulia Kutuzova, founder and chief designer of the brand.
But an auction is a format that allows a customer to buy a product from a shop window for 100 rubles. The minimum step is 100 rubles and the maximum is not limited. “When launching the auction format, I wanted to offer interactivity to customers and evoke a slight sense of excitement in them,” says Yulia. “When I look at the results of the first tenders, I see that the plan is working.”
Forgot your sunglasses at home on a bright May day? Afterwards, we recommend you go to the terrace of the Conservatory restaurant-bar located on the 10th floor of the Ararat Park Hyatt Moscow hotel. Why exactly is it there? It’s simple: starting from April 25, all guests will have a unique opportunity to meet the Berlin optical brand Eigengrau and try the glasses from the collection. The sunglasses menu at the conservatory is both an ideal option for those who forget their glasses at home and an opportunity to try different models and decide on a new style. And of course, you can take some good photos for social networks – especially since the view from the “Conservatory” is unreal.
But that’s not all. As part of a unique collaboration, the conservatory team has developed special cocktails exclusive to Eigengrau, corresponding to the glass models served in the restaurant-bar, which carry their own special meaning. For example, “444 Hz. Immersion is an ideal choice for those who value the ability to process information and draw informed conclusions, but 221 Hz. Courage” is worth a try for the bravest and most reckless (literally).
Have you already chosen the look that will conquer summer verandas, high streets and social media feeds? It’s time to fix this problem, if not already. The Fashion Vibes’s fashion department invites you to pay attention to the Grace collection of the Embody brand. The new drop, which includes cape dresses in mini and maxi sizes, is the embodiment of lightness and fragility. The silk textures on the sole emphasize femininity and elegance. Decoration with delicate ruffles combined with light and airy curtains allows you to touch real tenderness while reading Embody.
The ideal underwear is one that is not felt on the body at all and is like a second skin. where can i find this? We invite you to take a look at Belle You and meet the new capsule smooth microfiber underwear. The main feature of the models is harmony. Elastic material adapts to the shape of the body, and the absence of unnecessary seams allows the underwear to remain invisible under clothing (this is especially important in summer). The capsule contains three types of tops. The spaghetti strap top is made using seamless technology, making it literally weightless. Ribbed panels at the back and sheer knit elastic under the bust provide extra comfort and support. However, for those who prefer freedom of movement and lightness in their daily look, a top with thin straps is suitable. The collection also includes four types of panties: briefs and high-waist thongs, Brazilian pants and trousers, completed with a hygienic cotton insert. In general, everything you need to completely update your underwear collection.
If you’re planning to go on a trip, we know what you need to bring with you. More recently, Russian brand Meowshka presented a new cruise collection, ideal for walks on the beach. This line turned out to be fun and light, with a predominance of mini-length products: dresses, suit sets consisting of blouses or tops complemented by shorts and skirts. Natural fabrics, bright colors, perfect silhouettes, hand-cut by the brand’s masters. In the new Meowshka collection they focused on fabrics that are more comfortable for the warm season and used various types of quality cotton. All pieces are filled with references to the brand’s signature details: fitted silhouettes, tops with puff sleeves, dresses with accentuated shoulders, and breezy shorts that add fragility to the look. Meanwhile, the new collection is available on the website and in the brand’s Moscow and St. You can meet them in their boutique in St. Petersburg.
As summer approaches, you more often think about the long-awaited vacation and, of course, the sea. But we recommend taking action, not dreaming. Moreover, the collections of Russian brands seem to signal that it is time for all of us to rest a little. For example, recently the 2MOOD team presented a capsule with the descriptive name “Sea View”.
It contains minimalist elements that combine perfectly with each other. The brand offers you to create your summer suit by mixing skirts, shorts and trousers with vests, jackets and shirts. Or accentuate your look with a feminine dress with a romantic neckline, a dress and cardigan set made from the finest delicate knitwear, and a flowy godet skirt with ruffles. This is the best example of a “vacation wardrobe” suitable for both the beach and the city (after all, even in the city, summer feels like a completely different life). This is the mood of lightness and sun, warm wind on tanned skin and sea salt in the hair.
If you are in the category of those who stay stylish even while doing sports, you will definitely like this news. Recently, the Russian brand Befree collaborated with the yacht club “The Power of the Wind” and presented a collection that will definitely appeal to both adherents of an active lifestyle and urban romantics. Designers skillfully mixed casual and sporty; The capsule included striped polo shirts, short sleeve shirts, t-shirts, shorts, swimsuits, long sleeves and windbreakers. Plus accessories for comfortable adventures – flip-flops, a viewfinder cap and a roomy bag in which you can put a jacket, sunscreen and camera. The inspiration, by the way, was the images of yachtsmen, the co-founder of the Power of the Wind, Alexander Skolkov, and his wife, captain Sofia Muntyan.
Let’s be friends?
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
