CBS News and The Weather Channel have announced a partnership in weather information and technology.
Reports from the weather channel will be featured on network morning and evening newscasts, including CBS Mornings and Nora O’Donnell with CBS Evening News, as well as the CBS News Streaming Network. The partnership also includes both climate research reports.
Neraj Khemlan, president and co-chairman of CBS News and Stations, said in a statement: “By bringing together the CBS News and Weather Channel weather teams and virtual imaging technology, they can not only predict the weather but also tell viewers what to do. It really looks that way.” He described it as “a holistic partnership that combines the scale of both companies’ reporting teams, technologies, and audiences.”
Byron Allen, founder, chairman and CEO of Allen Media Group, owner of The Weather Channel, has emerged. CBS tomorrow Declare a partnership. The weather channel has already aired the morning show stories.
In a statement, it said: “This new partnership is designed to give CBS News viewers the most innovative weather coverage, as well as greater access to the Weather Channel brand. CBS News and The Weather Channel work together to explore and explore issues related to the weather and our environment.
Collaboration means CBS News will use The Weather Channel “Virtual View is a immersive mixed reality technology that allows viewers to ‘visualize future weather forecasts, see how snow, rain, flood or hurricane may affect society before conditions are created,'” the network said in a statement. The information comes from The Weather Channel headquarters in Atlanta. The partnership includes a report by Weather Channel meteorologists Stephanie Abrams. John Singer And Mike Betsy and others on the channel team.
Source: Deadline
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