In recent months, especially with the arrival of the “clean girl” trend, mascara hasn’t necessarily been popular anymore. We preferred a less discreet eyeliner or an iridescent smokey eye to give light to the look. But now a trend is changing the situation, bringing this product back to the center of interest of the beauty public. No, we won’t talk to you about brown mascara, which however has a real extra soul for all people who want to obtain a natural result, nor about the red mascara that was all the rage a few months ago. Today it is Burgundian mascara, or burgundy in French, that is popular. And here’s why.
A mascara that enhances the natural color of the eyes
Didn’t you expect the advent of burgundy mascara? Don’t worry, neither do we! But we must admit that this shade has everything to seduce us. Not as original and disruptive as red but a little less discreet than brown… It is quite elegant and enhances the color of the eyes without weighing down the gaze. Veronica Pose, National Make-Up Artist of Sephora, says this when interviewed by the Spanish newspaper El País, this shade would be ideal for green eyes. The reason is very simple according to Veronica: “This is explained because green and burgundy are opposite colors in colorimetry”.
Result? They go perfectly together! For his part, the make-up artist David Francés assures the same media that if the burgundy is well chosen, its shade tends more towards brown than red, in this case, It can lighten all colors of the pupils. Fascinating !
Burgundy mascara: the star of social networks
If in the past we could notice the arrival of a big trend on the street, today it is on social networks, in particular on TikTok, that everything is done (and undone). This is obviously the case with burgundy mascara, the number of videos of which has exploded in recent weeks. With more than 91 million views on TikTok, this mascara color fascinates as much as it provokes reactions. And this is precisely the very essence of a trend: to provoke something in us, whether positive or negative! For your part, would you be ready to take the plunge?
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
