In the section ” best seller » from the Uniqlo eshop, arrive first. This fanny pack is a must-have, whether on the street or on TikTok. On Chinese social media he is even nicknamed THE ” viral bag » for almost two years, a sign of its omnipresence that also crosses the seasons. If you ever missed it, know that it is still relevant today, because the reasons for its success remain unchanged.
@shirleyye_ The viral Uniqlo bag is in stock at Vancouver’s Metrotown! Perfect little casual bag that fits a LOT #uniqlobag #viralbag #tiktokpurchase #whatibought #shopaholic #minihaul
♬ accelerated birthday – Molly!
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Why does almost everyone love this Uniqlo fanny pack?
Indeed, this “mini round bag” as Uniqlo calls it, even though it has more of a crescent shape, it allows you to store your essential items and take them anywhere with you lightly and safely, without being too bulky. Its easy-to-access main compartment (this is the central point of a fanny pack) helps you stay organized thanks to its small internal storage pockets.

You can easily fit a large smartphone, glasses in their protective case, a wallet, a pack of tissues, lip balm and/or lipstick, hand cream, period protection, or even a hairbrush. On the outside, its very soft fabric is also water-repellent, practical in case of rain. And its adjustable strap allows you to wear it over the shoulder, crossed or around the waist (like a good old fanny pack, of course).
@stylingthebasics I’m still amazed at how much it fits 🫶🏻 #uniqlobag #uniqlobagviral #uniqloviralbag #whatsinmybag #viraltiktokbag #whatfitsinmybag
♬ Bad Idea Right (tribute version originally performed by Olivia Rodrigo) – TA Trackz 5000
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How big is Uniqlo’s viral fanny pack?
More spacious than it seems, the Uniqlo viral bag measures over 28cm wide, 17cm high and 10cm deep. which makes it easy to fit many things, up to paperback size.

What color and finish should you choose your Uniqlo belt bag in?
Finally, Uniqlo’s viral bum bag is available in many colours, in its particularly popular version in water-repellent polyamide canvas: pink, blue, off-white, black, red, beige, yellow, khaki, navy blue or even purple, for the modest sum of €14.90. It also exists in a more autumnal corduroy version (dark orange, olive, black or brown) at the same price. But also in a crochet version, perfect for the summer as an alternative to the wicker basket, at 29.90 euros.

Finally, it should be noted that the British designer Clare Waight Keller (former artistic director of Chloé, then of Givenchy, and who designed Meghan Markle’s wedding dress) invited to Uniqlo also offers her version. A slightly larger and more spacious model (43cm wide, 21cm high, 13cm deep), in black or off-white imitation leather, for €29.90. Chic, then.

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Source: Madmoizelle

Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.