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Fashion editor’s diary: Alessandro Michele’s new position, Irina Shayk on top with Swarovski crystals and other fashion news of the week

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Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I would note the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.

The last week of March has ended. Now it’s time to summarize. Let’s start with the main fashion news of March: the appointment of Alessandro Michele to the position of creative director of Valentino. Following his departure from Gucci in 2022, the fashion community began to theorize about where the designer would go next. We now know that the Valentino fashion house is facing big changes. Meanwhile, Michele will exhibit her first collection in September. But that wasn’t the only topic talked about this week. In the Swarovski campaign, attention was on Irina Shayk, on the cover of Scandinavian Vogue, Jonathan Anderson and the dress she prepared for Zendaya and Björk.

There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?


Jewelery plays a very important role in image creation. It is the accent earrings, bracelets and necklaces that make the outfit less boring and (most importantly) complete. This spring we invite you to expand your collection and choose a few fashion items with the O`STIN brand. The team recently introduced its first line of costume jewelry. While creating this collection, the brand’s designers were guided by current trends and trends of recent seasons. The jewelry collection includes more than 50 models: earrings of various shapes, necklaces, rings in gold and silver tones and floral satin chokers. Much attention is paid to the selection of hoop earrings available in a variety of sizes, shapes, colors and textures, with which fans of every style and trend can easily find their match. The new collection is currently available for purchase on the website, mobile app and O’STIN stores.


Being your boyfriend’s stylist is a pretty cool experience. First of all, you feel like you’re making it better. Secondly, you can safely “rent” something from his wardrobe for yourself. That’s why today we invite you to get to know the TRYYT brand, which emerged in 2016 with the idea of ​​​​creating a universal men’s coat. Now the collection of the Russian brand has grown significantly. On the website and in the store you can find many alternative classics that every modern man should have in his wardrobe. The architectural cut, which uses dense natural fabrics and lacks unnecessary details, forms the team’s vision of what clothes that make you feel good should look like.

What will you find in the collection? First, excellent trousers and jackets, trendy coats and minimalist jackets, as well as bomber jackets and plaid shirts. TRYYT store is located in the Bread Factory and is also represented in the Tsvetnoy Department Store.


The Rouge vintage store now has a corner with branded jewellery. It is also worth noting that almost all the items in the collected collection have already been included in the The Fashion Vibes editorial wish list. Céline accent necklace, Christian Dior silver cross clips, authentic 90s Gianni Versace bracelet. For those who prefer more brutal details, Rouge has a vintage 1980s-style Givenchy necklace. And that’s not all. The Rouge offline area is located on Kuznetsky Most and is definitely worth visiting, even if just to take a few stylish photos for social networks.


New places of power for all fashionistas are emerging not only in Moscow, the fashion industry is in St. It is also developing in St. Petersburg, Kazan and Yekaterinburg. For example, in the second city, the grand opening of the flagship store of the Near brand recently took place. The design project was prepared by Ekaterina Rybalko, whose collaboration began during the construction of the Moscow Circle area. Ekaterina continued the accepted direction and used Swedish interiors of the 30s and 60s as inspiration for decoration.

The signature poplar root veneer around it became the main material for the furniture, and upholstered chairs were made in reference to the work of architect Frank Gehry. In order to move away from the traditional approach, arched doors covered with fabric instead of curtains were made in the dressing rooms. The shop around is located on Radishcheva Street, so be sure to stop by if you’re in Yekaterinburg.


I agree, for some reason leather outfits are always associated with blockbuster super spies. Remember Trinity from The Matrix and her famous trench coat or Catwoman in her sexy jumpsuit. At times you want to emulate such heroines (at least in style). And now you have such an opportunity, because the Arny Praht brand has released a collection of eco-leather. The collection included tri-color biker jackets, tops, long skirts, trench coats and, of course, cargo pants. All products can now be purchased from the brand’s brand stores and website.


This weekend, Russian ultra-sexy lingerie brand Closer is celebrating the first birthday of its flagship store on Trubnaya. In honor of this, the team decided to please its customers with discounts. So, there is a 30% discount on the entire Closer series on Saturday and Sunday. We think this is an ideal opportunity to purchase a sequined or leopard print applique and also add a very delicate suit to your loungewear collection.

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Source: People Talk

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