In 2023 the apparel sector experienced a unprecedented economic storm.. Camaïeu, Minelli, Naf-Naf, Pimkie, Gap France, Jennyfer, Kaporal or San Marina and André shoes. Cult brands of the 90s and 2000s that were unable to resist the arrival of new brands with consolidated marketing, the low prices of fast fashion or even the breakthrough of second hand. And the children’s sector is also worried. The Générale pour l’Enfant (GPE) group, owner of Du Pareil Au Meilleur (DPAM) and Sergent Major, has just been placed into administration. A real massacre.

Stock liquidation at Minelli

Shoe brand Minelli also narrowly avoided liquidation by being sold to a consortium of buyers. As explained The world last January, of the 120 stores, only 47 will be maintained (39 stores and eight “corners” in shopping centers). Result: shops sell off their stock and this hasn’t escaped the attention of consumers sharing their low-cost finds on TikTok. @Andreane is one of these, she reveals in a video the pairs of shoes that she found at the Minelli in her city.

All shops still open would be affected. So, now is the time to get some good deals!

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