Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I would note the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
Fashion month is in full swing. A few days ago, London Fashion Week ended and the baton was handed over to Milan. This week, we watched Dilara Fındıkoğlu’s magnificent fashion show, watched Phoebe Philo’s daughter Maya closing the Burberry fashion show, and also witnessed the preparations for the Diesel fashion show. But this is not the only topic that has been talked about in the last few days. The center of attention was Heidi Klum, who appeared with the coat of the Russian brand Red Eylül. And everyone started discussing Jacquemus again and his new collaboration with Nike. The brand team shared the first product of the collection on a banned social network: a bag in the shape of the sports brand logo.
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
While Heidi Klum was showing off her Red Eylül coat, the Russian brand introduced its new spring-summer 2024 collection, codenamed “Therapy”. This season, the brand overcomes the feeling of uncertainty with its hero. Here clothing becomes a form of therapy, symbolizing self-knowledge, which is where the restoration begins: the soul from the inside out – seams out.
Denim is the favorite material of creative director Olga Vasyukova, which is the business card of the brand and an antidepressant for like-minded people. It plays an important role in “therapy”: denim jackets with tassels, as if they are with you through all the difficulties, low-rise jeans with tangled pockets, shirts and trousers that look as if they have been soaked in acid, form the basis of the collection, toned down, faded, boiled. You can currently find the first episode of “Therapy” both on the website and in the brand’s showroom. New products in the collection will be available throughout the season.
If your style is intellectual minimalism and your main fashion icon is Carolyn Bisset-Kennedy, you should definitely go shopping at GATE31. The St. Petersburg brand is known not only for its excellent basics, but also for its intricately cut pieces with thoughtful details. Moreover, there is now a 15% discount on the men’s collection. And we think this is your chance to be your boyfriend’s stylist and buy him some trendy items. But you shouldn’t forget yourself! This weekend, a Sample Sale will be held on the brand’s website, where you can “grab” trending products at the best prices.
You can never have too many clothes in your wardrobe. Do you agree? If your answer is yes, The Fashion Vibes fashion department invites you to meet the premium segment brand St.Erme’s collection inspired by Kate Middleton’s elegant and restrained style. The collection surprisingly combines the style of the British aristocracy and smart casual style – for example, a lace rosette and a black pencil skirt in the spirit of the Victorian era will be the ideal set for a business dinner, and a simple top and a light gray palazzo. Trousers made of satin fabric will help you create a spectacular look for the evening.
The color accent of the collection was eggplant, the favorite color of Queen Elizabeth, who preferred to dress brightly at official ceremonies. The drop included: a velvet dress with a white collar and cuffs, a sweater made of 100% premium cashmere, a suit skirt with a delicate slit, and a concise sheath dress made of wool.
Russian brand IRNBY has already proven itself in the domestic fashion market. But it won’t stop there. The team recently presented the first drop of its SS’24 casual collection. The collection is based on classics made of pleasant, high-quality fabrics: a black jacket with a metal zipper, a tailored white shirt, flared trousers in eco-leather, a loose sweater and a long-sleeved T-shirt with a signature iron-on print. All colors of the collection (black, white, grey, brown) can be easily integrated into any wardrobe, and the styles remain relevant for more than one season.
In addition, the drop offers the author’s interpretation of the basic suit: Casual jackets made of viscose and wool are perfectly complemented by low-waist trousers. Separately, it is worth noting the wool accent made of thick, soft eco-leather – the ruffle around the face creates a heart shape, making any look special and unusual.
Russian brands are developing rapidly. And this fact cannot but rejoice. The Fashion Vibes’s fashion department talks about young and promising brands almost every week. This time the spotlight was on the brand Ropa De Calle (translated from Spanish as “streetwear”), which carefully preserved the style of the era, reinterpreting and complementing the designs, elements and ideas of the 80-90s. The brand’s designers are inspired by the feeling of anemoia (from the ancient Greek anemos “wind” and noos “thought”). This term expresses the feeling of nostalgia for a period in which one did not live. In the brand’s collection you will find excellent long sleeves, t-shirts, durags and shirts with pockets.
Finally, the Russian brand AND brand presented its spring-summer 2024 collection based on all the necessary things for a woman in a big city: trouser suits, skirts, dresses, cardigans, skirts, shorts and trousers. Designers of the brand offer ready-made sets: bombers with skirts, shorts or trousers, maxi or pleated skirts with tops of similar texture, but they do not limit themselves to obvious combinations, since all AND brand products are perfectly combined with each other and limitless to create individual exclusive images that are the DNA of your Style Provide an opportunity for mixing.
The entire collection is designed in basic and concise color combinations – neutral shades of beige, milky, delicate pink and peach, as well as classic colors – white, black, gray, dark blue. The color and texture of the products emerge with unusual weaves and different yarn combinations. The collection is available in the flagship boutique on Bolshaya Dmitrovka 11 and in the brand’s online store.
What inspires designers when working on a new collection? Everyone’s resources are different; for example, Evgenia Linovich, founder of the Masterpeace brand, was inspired by the heroines of French cinema, who have long been and continue to be icons of style and femininity. “The Secret Charm of the Bourgeoisie”, “The Beauty of the Day”, “8 Women”, “Emanuelle” – all these paintings formed the basis of the collection. And Evgenia Linovich not only assembled the images, but also selected the ambassadors who would better convey the character and mood. The heroes of this season of Masterpeace were Polina Podpletennaya, Yulia Kyurdzhieva, Katya Inberg and Victoria Zolotova.
“Paulie lives his life like the heroes of my favorite movies. Julia is a unique symbiosis of tenderness and feminine power. Combining the role of fashion phenomenon and businesswoman, she becomes the ideal representative of the new collection. Katya is an absolutely excellent stylist, I sincerely admire her. And Victoria is a real star of our time,” explains Evgenia Linovich.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
