From perfect gray to extravagant red: which colors will be the most fashionable in 2024?

At the end of last year, the Pantone Color Institute announced Peach Fume (“peach fuzz”), the dominant color of 2024, and recently, in accordance with tradition, presented the color tones that will be the most trendy in the coming seasons. Following in the footsteps of designer collections at New York Fashion Week, Pantone has released a palette of the trendiest colors that will soon fill store windows, from luxury brands to mass market. It is assumed that these colors will reach their peak of popularity towards autumn, but we are sure that fashion influencers will now take notice.

So, the first thing we cannot help but notice is the absence of all shades of pink. According to Pantone, people are really tired of barbicore and it’s impossible to argue with that. The brightest shades in the selection include trendy red: Scarlet Smile and Red Orange. As we wrote before, green colors also lead the way: dusty lemon Fern and deep Aventurine.

Let’s also pay attention to other interesting shades from the Pantone collection: the soft golden Golden Palm and the dark purple Italian Plum. The most fashionable among the more basic colors is the perfect gray Moonstruck, which will be combined with literally every shade of this palette. Let’s save!