If Kim Kardashian is a savvy businesswoman, her cosmetics brand hasn’t been as successful as her little sister Kylie Jenner’s. Insufficient product quantity, questionable formulas and poor quality packaging… Kim K clearly did not meet the expectations of beauty enthusiasts who were hoping for better.
But the businesswoman is resourceful. Thus, after 3 years of rebranding, the latter has finally anticipated the return of its brand with a completely new name: SKKN By Kim Makeup. And since we’re talking about a marketing genius, Kim obviously used a trend from TikTok (the most popular social network in the beauty industry) to do so. A video that has already had more than 6.8 million views…
I’m Kim Kardashian so obviously…
In this short sequence obviously based on the second degree (which is the purpose of this format) we can see Kim Kardashian displaying in her offices a wall of photos of magazine covers featuring her image. She then goes to her “Glam room” where a model with her measurements sits proudly in the room, and immediately shows the giant screens where her advertising campaigns are broadcast. A UV booth and another for photomodulation are available in her office, and all the products offered by lei’s cosmetics brand (which she also recently rebranded) are available in a dedicated room. To conclude as the video should be, Kim Kardashian obviously announces the launch of her lip pencils, available in 15 different nude shades to adapt to every skin tone.
What to expect from this rebranding?
The characteristic of the Kardashian house is to anticipate details just enough to give us a taste of the products offered by their brands without saying too much. All we know for now is this Kim has completely redesigned her makeup formulas to be cleaner, as she explains in an Instagram post:
“I recently took a skin-first approach to my beauty routine. In developing SKKN BY KIM Makeup, my goal was to not only create universally flattering cosmetic essentials, but also ensure that our products were cleansing, hydrating, and helped improve the appearance of skin with every use. »
Product-wise, this launch will include 10 soft-matte nude lipstick shades, 15 lip pencil shades, and an eyeshadow palette of 12 universal shades.
The launch will take place on January 26th and if you want a chance to have one of these products, you will (obviously) have to join the waiting list on the site: SKKNBYKIM.com.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
