Demand for tracksuits increased by 138%: where to buy stylish options

Sports images have long been an integral part of the wardrobe of a modern person. And for the last few years, designers have not stopped flirting with sporty motifs in their collections, sometimes even combining them with completely crazy details.

Demna Gvasalia, for example, rethought images familiar to many streetwear in her new Balenciaga collection, adding unexpected BDSM motifs to them, proving once again that anything is possible today. And his collaboration with Adidas only confirms that.

Meanwhile, Demna isn’t the only fashion designer who has come up with the idea of ​​looking at sports images from a different angle. It’s a little late because just a week before its show, Gucci presented their collaboration with Adidas, and meanwhile, many critics believe they did it much better.

Despite the sometimes vague feedback from viewers, who split into two camps praising and criticizing the designers’ ideas, they’ve managed to make a splash in the streetwear market. WWD reports that after Balenciaga’s touring show with crazy latex masks and costumes from the ’90s, demand for wearer sportswear increased by 138%.

We won’t deny that sweatpants are a must nowadays. And if we’re not all ready to take a chance and try out the bold looks that Demna Gvasalia offers us, then basic sportswear should definitely be in every wardrobe. True, shopping in Russia today has become more complicated, so we took over the search. We have collected for you essential sports images that can be worn both in everyday life and for their intended purpose – to a fitness club.