Warner Bros. Discovery (WBD) acquired Turkish streamer BluTV.
The American media giant already had a 35% stake in the eight-year-old streamer as well as content deals and increased its stake to 100%. Today’s news builds on WBD CEO David Zaslav’s statement during the company’s Q3 earnings call that the company will deploy capital for growth initiatives around the world.
BluTV launched in Turkey in 2016, expanded to MENA in 2018 and partnered with Discovery+ in 2021 when Discovery (prior to the WBD merger) took a 35% stake. This partnership deepened earlier this year when HBO added content such as: B. added game of thrones And The last of usand children’s channels Cartoon Network and Cartoonito have been added to BluTV.
Jamie Cooke, WBD managing director covering Turkey, the Middle East and Central and Eastern Europe, said Turkey has been “an important investment area for us for more than two decades.”
“The acquisition of BluTV brings Turkey’s first local SVoD player to our portfolio,” he added. “WBD’s combination of compelling Turkish content and a wide range of the best international series and programs is an unbeatable recipe for local relevance and success.”
BluTV CEO Denis Şaşmaz Oflaz added: “As Turkey’s leading local subscription video platform, we are proud that our steady growth since day one has made us part of one of the largest media companies in the world.”
The takeover in the quiet week after Christmas could be the start of an extremely busy year for WBD. A meeting between Zaslav and Paramount Global boss Bob Bakish was reported just before Christmas, which could herald a merger between the two giants as the company continues to make strategic changes following the Warner merger.
Source: Deadline
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