SiriusXM acquires Team Coco; Conan O’Brien to remain flagship podcast host, launch new comedy channel in multi-year deal

SiriusXM has acquired Team Coco, Conan O’Brien’s podcast network and digital media business, including his popular podcast. Conan O’Brien needs it guy. Team Coco staff will continue to produce network podcasts and collaborate on new SiriusXM content.

The deal includes a five-year talent contract for O’Brien to continue hosting a podcast that bears his name and will continue to be widely available.

He will also partner with SiriusXM to create and implement a new full-time original Team Coco comedy channel for SiriusXM subscribers.

The deal also includes the release of select videos from Conan’s podcasts, as well as TBS’s extensive archive of nightly shows, live events, and Team Coco-branded merchandise.

Coco’s team was born ten years ago and has over a billion views on YouTube and Facebook every year. It has an average of 180 million podcasts downloaded each year and reaches 17 million followers on social networks. Your flagship podcast, Conan O’Brien needs it guy, created with Stitcher’s Earwolf, is one of the top five most requested podcasts and has just won two Webby Awards. The agreement gives Team Coco the advertising power of the SiriusXM, Pandora and Stitcher listening platforms: “by improving network rumors and spreading the Team Coco brand to a new audience,” the note reads.

“When I started working on television, my ultimate goal was to get to the radio,” the comedian said. “This new agreement with SiriusXM builds on the excellent relationship started a few years ago with a team that excels in his field.”

SiriusXM CEO Scott Greenstein said, “Conan has built an incredible brand and organization at Team Coco with a proven track record of researching and launching compelling podcasts. We look forward to growing the Team Coco brand.” .

As part of the acquisition, SXM Media, SiriusXM’s advertising sales affiliate, is expanding its unique global advertising presence beyond Team Coco podcasts, such as Nicole Byer. Why don’t you know me? and JB Smoothe Can I specify?With a co-production by Miss Stitcher The fraudulent goddess Lassi Mosley, Literally! With Rob Lowe, Three questions with Andy Richter Y Parks and memories Include digital video, social media and live events related to Team Coco properties.

Team Coco podcasts will continue to be available on Stitcher, the SXM app, Pandora, and all major podcast listening platforms.

Financial details were not disclosed, however. WSJ Experts say the deal is worth around $ 150 million.