Zara threatens to boycott a campaign that seems to evoke Gaza

The top model Kristen McMenamy photographed by the great Tim Walker for Zara’s Atelier collection, at first glance, should provide strong images. But not to the point of triggering a call for a boycott. In fact, the new campaign for the flagship of the Spanish group Inditex, “The jacket” presents the model in a dilapidated environment, moving statues that are sometimes dismembered, often wrapped in white cloth.

Zara launches the boycott in the name of Palestine

As reported by Instagram media @diet_prada, some Internet users compare these images to those of the conflict in Gaza, where people mourn the shrouded corpses of their loved ones. Others see a piece of furniture as an upside-down map of Palestine. So much so that many are calling for a boycott of Zara.

Meanwhile, the images revealed on December 7, 2023, were removed from the brand’s website on December 11. From the news agency Reuters, Zara explained that it is simply the usual content update program, without commenting on the outrage and the call for a boycott. According to the Inditex group brand, the images were designed starting from July and taken in September, when the war between Israel and Hamas exploded on 7 October. And we could just as easily read a statue taken out of its frame, out of the mold, to take on life and action, rejecting its usual status as a silent muse, in the midst of an artist’s studio where active men generally reign.

Note that in November another image of Zara had polarized in the opposite direction. It showed a model dressed in black with a green scarf on a red background. It was enough for Internet users to see a reference to the flag of Palestine, and therefore a position in favor of its people. It is not until images are worth a thousand words that we manage to make them say what we want to read in them…

Add Madmoizelle to your favorites on Google News so you don’t miss any of our articles!