Slavic girl’s style is the main trend on TikTok. What kind of aesthetic is this and what does Katya Lel have to do with it?

“Try mmm, try jaga, jaga,” the entire Western TikTok is trying to sing along with Katya Lel. Now a new trend of truly Russian origin has appeared on the social network. We are talking about the Slavic Bimbo Girl aesthetic that attracts the attention of all fashionistas.

Foreign bloggers and influencers wear big fur coats and fur hats (like those in the USSR), paint their lips with bright red lipstick and even wear scarves with ethnic patterns. They do all this for Katya Lel’s cult song “My Marmalade”.

So who is Slavic Bimbo Girl? It’s time to figure this out. This is a Slavic girl who definitely knows her worth and demonstrates her social status with the help of natural fur coats and luxurious accessories. By the way, this aesthetic appeared a few years ago, but has reached the peak of its popularity only now.

So, to match the trend you will need: a fur coat, a Boyarka hat, sunglasses, a bag from a famous brand, red lipstick, headband, leg warmers and gloves (yes, they are in trend now too). We’ve collected a variety of stylish photos of influencers that 100% reflect Slavic Bimbo Girl’s aesthetic.