Hulu offers new and select returning subscribers its ad-supported basic tier of $ 1 per month for the first three months.
The regular price of the service is $ 6.99 for the ads and $ 12.99 for the ad-free version.
The discount offer, linked to National Streaming Day, will continue until next Friday, May 27th.
Reporting quarterly financial results as of April 2, Disney said it has 45.6 million Hulu subscribers, including 4.1 million direct services. Average revenue per subscriber was $ 12.77 a la carte for Hulu and $ 88.77 for Hulu + Live TV. Speaking to Wall Street analysts about the company’s quarterly earnings, Disney CEO Bob Chapek took a look at the Hulu series. pam and tommy, Abandonment, kardashian Y Only murders in the building..
Disney took full control of the pricing split in 2019 after Disney experimented with pricing and packaging strategies. It put Hulu at the top tier in its popular Disney + and ESPN + bundles, and even started offering this trio to subscribers at no extra cost. Hulu + Live TV, your pay TV package.
While the promotional pricing is sure to attract some new subscribers, the dollar-per-month deal coincides with a small hurdle to Hulu’s financial condition, at least for the foreseeable future. CFO Christine McCarthy said direct customer production and programming costs in the current quarter, including Hulu, are expected to increase by more than $ 900 million over the same period in 2021. She pointed to the higher cost of original content. Disney + and Hulu have raised sports rights costs and programming fees on Hulu Live.
Source: Deadline
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