Phoebe Philo, Maria Grazia Chiuri, Virginie Viard and mumcore, or when fashion celebrates the power of mothers

Phoebe Philo, Maria Grazia Chiuri, Virginie Viard and mumcore, or when fashion celebrates the power of mothers

Maria Grazia Chiuri at Dior, Virginie Viard at Chanel and Phoebe Philo now at the head of her own brand each offer a kind of mumcore in their own way: a wardrobe that is practical and elegant, exuding more than the energy of a busy mother as a young novelty . And it feels good where it feels good.

Phoebe Philo’s first collection for her new eponymous brand was a smash success upon its release on October 30, 2023. Known for its tailoring both acute and oversized, the British designer presented the quintessence of her style, as well as accessories, including a necklace and bracelet composed of the letters “MUM” repeated endlessly. Without a doubt because being a mother is a full-time job that we can decide to show off with pride. The mumcore trend is all about embracing looks that exude a strong, dark energy.

Phoebe Philo, Maria Grazia Chiuri, Virginie Viard and mumcore, or when fashion celebrates the power of mothers
As soon as it was released, Phoebe Philo’s MUM necklace quickly sold out. © Screenshot from Phoebe Philo’s eshop.

What is mumcore or moms style celebration

Also, the British media id you see mummcore everywhere for the spring-summer 2024 season which took place in the West in September. Like at Marni where V-neck sweaters are worn with long skirts, but especially at Chanel where the mother Jean returns as a lover. Chez Miu Miu, the bezels of yours are portent XXL, with a débraillé polo shirt, and the colored pans on the orteils glissés on the nu-pieds, as if Maman is adorned with a croisé surfing teacher during the holidays of ‘summer. The idea of mummcore therefore this search for practicality over aesthetics shines through, and this mix of office clothes for busy women and domestic details that betray that they are the ones who take on all the mental load at home. It may seem banal, but it is the exact opposite of what the fashion world usually offers in its perennial search for extreme youth.

The Chanel woman proudly wears her glasses on a chain to avoid losing her second pair Of the eyes. An accessory that the collective imagination associates more with grandmothers than with the first fruits of young people.

Mumcore worn by Maria Grazia Chiuri (Dior), Virginie Viard (Chanel) and Phoebe Philo

Furthermore, the rare female artistic directors of a major fashion house are at the forefront of the mumcore style, such as Maria Grazia Chiuri at Dior, Virginie Viard at Chanel or even Phoebe Philo (now head of her own brand after working for Chloé and Celine ). Just one more female gauzeit is perhaps with a mother gauze who designs practical and elegant clothes. Critics sometimes criticize the first two for offering collections that are too uncreative. But the three’s commercial success clearly illustrates how well they know how to sell realistic clothing to their core customers. Furthermore, this category is definitely made up more of mothers with some purchasing power than young adults who are more likely to be broke and yet are so courted in fashion. The cult of clothes also comes out fiancé who exude compulsive heterosexuality and/or the desire to satisfy it male gauze : At home or in the office, it’s Mom wearing the panties The dress.

The Dior woman has so little time in the morning that she wears the first shirt she finds to go to work.

Do you like our articles? You’ll love our newsletters! Sign up for free on this page.

Source: Madmoizelle

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Trending

Related POSTS