Frost and sun: collection of fashionable looks for winter

Frost and sun: collection of fashionable looks for winter

Whether we like it or not, the first snow has already fallen outside the window. This means it’s time to put away the light trench coats and coats in the closet (it’s a pain for us to do this ourselves) and prepare ourselves and our wardrobe for cold weather. But, as is often the case, the temperature on the street drops, and with it the dressing mood, and even more so to find trendy looks that won’t leave you in a ball with a pom-pom on top. That’s why we don’t hibernate early, we go in search of stylish looks.

Often, many fashionistas, already at the stage of searching for the right things, feel like the heroes of the meme: “when you need to buy a winter wardrobe, but your wallet has not yet recovered from autumn shopping.” We agree that spending money on four seasons in our climate causes serious damage to the budget and the worn-out nervous system of fashionistas. Now we will tell you about a useful life tip that we use frequently. The secret is quite simple; discount shopping. Because only there you can find things of completely different styles, styles from the collections of different seasons. And in principle, there is a wide range of brands that you will not find in every store, as well as discounts of up to 85%. We chose the Familia discount store chain. So that you have no doubt, we have collected the various advantages of this type of shopping and also showed you what amazing images you can collect here.

When you walk in, your eyes may go wild because you’re not used to it, but in fact the store is divided into convenient and intuitive zones: women’s and men’s clothing, shoes, children’s items, accessories and home goods. And, of course, designer brands represented in the Golden Brands zone – here you can find both well-known brands and niche and local brands. Maybe this is where your treasure is hidden.

The store is also easy to navigate because all products are sorted by category and size.

The store offers a huge number of brands and products not only for women, but also for men and even children, so we do not recommend focusing on one section, walking along the rails and finding so many. In addition, the assortment of stores is constantly replenished, there are brands that leave Russia, which means you can always find something new here. But it is important to remember that most of the items are presented in a single copy, so if you see something interesting, grab it immediately.

Familia only offers original brands that its purchasing team purchases directly. And not only past collections, but also new samples presented at exhibitions and showrooms, as well as samples created in test format and may never go into circulation.

Familia offers brands at different levels, from mass market to designer brands (hint: Golden Brands territory) and seasonal collections, with no dominant trend or color. However, the most important thing is that all products are sold with serious discounts of up to 85%.

As promised, our fashion editor has put together five colorful, casual and cool looks that you can find on Familia. Now you have all the options to look stylish this winter.

Price in Familia / price in other stores: down jacket 2,999 rubles / 4,999 rubles; El Tempo boots 5,999 rubles / 11,999 rubles; vest NA-KD 3,499 rubles / 5,199 rubles; sweatshirt 2,299 rubles / 3,499 rubles, trousers 2,599 rubles / 12,099 rubles

We say hello to all the fashionistas working in the office this winter. For this look, we kept two things in mind: comfort and convenience, so we decided to opt for tough boots with which you can easily beat snowdrifts and slush. For the bottoms, we chose basic slacks, completing the look with printed long sleeves and a cozy vest.

Price in Familia / price in other stores: turtleneck 1,999 rubles / 6,990 rubles; sheepskin coat NA-KD 3,499 rubles / 8,599 rubles; W Sharvel jeans 2,499 rubles / 7,699 rubles; bag 2,999 rubles / 7,990 rubles

A picture intended for most of the busiest and business people. Here we decided to bet on effectively standing out in the crowd of down jackets and opted for a black sheepskin coat, jeans, an olive turtleneck sweater and a fluffy bag that will fit everything you need: from a diary with task trackers to a cosmetic bag. .

Price in Familia / price in other stores: bag NA-KD 1,279 rubles / 4,299 rubles; skirt 2,799 rubles/6,899 rubles; dress 1,999 rubles / 4,499 rubles; jacket 6,999 rubles / 14,999 rubles

Who said you can only wear pants in winter? It’s definitely not us. Therefore, when it is not minus 200 degrees outside, you can afford to go out with a maxi skirt and a long coat. For shoes, we recommend choosing high boots (it’s winter, after all) and an accent bag.

Price in Familia / price in other stores: boots 3,999 rubles / 9,099 rubles; Jeans on weekdays 1,609 rubles / 3,499 rubles; Taifun sweater 4,499 rubles / 11,199 rubles; sheepskin coat Mango 8,999 rubles / 13,999 rubles; bag NA-KD 1,259 rubles / 4,299 rubles

We come back to comfort, which is especially important for long walks in the city or around the museum. In such a situation, uggs are essential. Besides everything else, we follow the trend of every winter; We wear a white T-shirt and a bright sweater on top of each other.

Price in Familia / price in other stores: fur coat 10,999 rubles / 41,199 rubles; skirt 699 rubles / 1,499 rubles; sweater W Sharvel 2,199 rubles / 4,999 rubles; bag 2,499 rubles / 8,999 rubles; Mango boots 5,999 rubles / 15,999 rubles

Remember when we talked about the skirt? There are so many of them in Familia that it would be a crime to create an image with just one. Don’t be afraid of mini skirts in winter, there is a place for them too, especially with a fur coat and a warm sweater.


Photographer: Alexander Novikov

Stylist: Christina Constantinou

Makeup artist: Regina Yagofarova @lenayasenkova_team

Producer: Anastasia Fridman

Thank you to Movenpick Moscow Taganskaya hotel for providing the location


Advert. LLC “MAXIMA GROUP”, TIN: 7703295463, source: Kra23beBx

Source: People Talk

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