“ Art is useless and dedicating yourself to cinema is a waste of time », he declared to the media El País in July 2023 director Xavier Dolan, announcing “ no longer have the strength to invest two years in a project so that no one sees it “. Bored by the few views generated by his latest projects (the series The night Laurier Gaudreault woke up as well as movies My Life with John F. Donovan AND Mattia and Massimo), seemed to say goodbye to the big screen, claiming that the simplest solution for him would be to make commercials and build a house in the countryside. Well, we can already reap the fruits, given that Xavier Dolan signs the advertising film for the collaboration with Rabanne H&M.
Xavier Dolan’s film for the collaboration with Rabanne H&M
In the press release accompanying this very short film he directed for Rabanne H&M, Xavier Dolan states:
“For this collaboration I wanted to do everything I would never have done and everything I had never done. I wanted to explore shapes that were new to me, very geometric, simplified (not to say simplistic) decor, and of course pay homage to the world and time of Paco Rabanne’s origins through colors and materials. I appreciated his artistic vision, his taste. The collection itself encapsulates this spirit and offers us something more modern, more democratic to look at and wear. »
It is therefore 1 minute and 43 seconds of futuristic mode that Xavier Dolan offers us, sometimes on a red earth similar to the planet Mars, sometimes in a mysterious liquid that could be water or molten metal, as well as a small house with graphic corners . , where models dance dressed in Rabanne H&M.
Revealed on 24 October 2023, Xavier Dolan’s latest film therefore serves to promote the collaboration with Rabanne H&M which will be available on the brand’s eshop and in a selection of physical stores from 9 November.
Do you like our articles? You’ll love our podcasts. All our series, urgently listen to here.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
