What is food sharing and why is it important?

For most people, the problem of not having access to food has never been acute. After all, you can always go to the nearest store, buy the necessary products and calmly continue your normal routine. But also “what’s for dinner?” There are also those who ask the question. It will cause a storm of emotions, not the most pleasant ones.

And the food rescue movement, which aims to ensure that stores and restaurants do not throw away food but distribute it to those in need, was created to solve this very problem. In simple words, food sharing. The Lybyatovo brand conducted a survey on October 17 to find out how Russians feel about sharing food, and the results were surprising.

77% of respondents share the initiative’s global goal: savings
Dispose of eligible food products and donate them to those who really need help. 67% said they view brands involved in philanthropic activities as better than brands that only recycle food. The absolute majority of respondents (78.8%) expressed support for the initiative to legislate obliging manufacturers and stores to donate food to people in need.

That is why the Lyubyatovo brand and the Russian Food Bank charitable foundation collected, packaged and distributed 143 meal kits to single retirees and families with children in difficult living conditions on October 16, World Food Day.

Advertising, Lyubyatovo LLC, TIN: 3661048688, source: LjN8K51Mw