How to offer educational content to children: advice from Vania Mania Kids

In modern society there are many interesting and popular topics that can be successfully discussed on the Internet! One of these was occupied by the friendly large family made up of Diana and Evgeny Bolbat, presenter of the “Vania Mania Kids” channel, with 22 million views. And this is not the limit, according to statistics there are not so many children’s channels with such a large audience. And Diana managed to win the affection of subscribers from the first days and continues to improve in the field of educational content for children. During the eight years of filming, they studied this content inside and out, as well as their target audience: their interests and preferences. In this article we will see several work secrets that the creator of this great project, Diana, shares with us.

Diana, creative director and producer of the channel “Vania Mania Kids”, has a unique talent in the field of creating content for children. Her activities are of great importance for the education and development of children.

And it all started with the main motivation: spending more time with children. Thanks to the filming, they not only had enough time to communicate with children, but also a decent income in the future. And now the channel’s audience is growing rapidly, inviting new viewers to watch! The channel currently has about 15-20% of all viewers in the United States, slightly less in Indonesia, India and the United Kingdom. And also from Brazil, Argentina and Europe.

At first, Diana took the choice of topic for the videos very seriously. From the beginning, Diana envisioned the project as not only fun but also useful. Therefore, educational videos are also shown on the channel of a large family. The main feature of the presentation of this content is ease and friendliness. For example, the color-oriented makeup of child actors in commercials, where certain themes are revealed through colors: red, green and yellow. The videos play with different colors, which undoubtedly attracts children’s attention, allowing them to better assimilate useful information through associations. Also a distinctive feature of the Vania Mania Kids channel is large, bright accessories and handmade accessories. The study of the alphabet through enormous letters and the elementary laws of physics through objects of different densities: some sink, others remain on the surface. And these are not the only examples of original presentation of educational content.

After two years of working in Russian, Diana decided to switch to English to appeal to an even wider audience. Understand that effective channel management requires attracting a target audience with real views and likes, as well as studying her interests and preferences. Diana thus goes from screenwriter, director and object designer to public relations specialist, creative and analyst. In order for the channel to develop properly, you need to expand your audience and take it to a new level. The newly arrived multilingual audience presupposes competent adaptation of the video topics to each country, mentality and, most importantly, to the language with which the family successfully copes. The main viewers of the channel are, of course, children. Mainly from two to six years old. Diana and Evgeny know the topic well, as they themselves are parents of beautiful children aged 3, 4 and 5, and these represent 100% of the audience of their channel.

Diana shows her unique skills in working with children on the channel “Vania Mania Kids”. She creates meaningful content that fully engages young viewers in the educational process.

Filming is always a long and difficult process. They include preparing actors, creating props, memorizing the script, and much more. Shooting from the first take is, by and large, stunts! But when working with children, this is the only real option. Since these videos are live, you won’t be able to capture the proper feel of the message the second time around. Children do not play, showing authentic emotions, which Diana and Evgeny try to achieve in every shot. If necessary, parents can remake the film with older children, since they already act like full-fledged actors. They know how to handle emotions, one or the other, depending on the topic of the video. In 90% of cases everything ends up being shot from the first take.

As for the channel’s devoted fans, this is a separate story. Every blogger seeks loyal and loving subscribers. Many host meetups, frequent live streams, and surveys to get closer to their audience and gain loyal followers. Our heroes are no exception, their fans often write, fly to Dubai and want to meet the objects of their adoration. In Dubai, the authors of the children’s channel VaniaMania really felt their audience, here they recognize them almost at every step, they come to hug each other and take photos. For example, on the initiative of the Dubai Tourism Department, the first fan meeting was organized in the famous MOTIONGATE theme park. Visitors enthusiastically enjoyed this event, so these meetings could become a real tradition and are expected throughout the GCC region.

For Diana, parents who personally subscribe to her on social networks have a special value. Gratitude for the work done pushes them to create even more, making every little spectator happier. Actors of the channel usually record greeting videos for children at the request of their parents. They are the same fans who discovered the channel with their children and follow the life of a successful family themselves. Isn’t this the best reward? By making young viewers happier and more educated, young actors have also made an important contribution to their present and future. Parents have noticed that thanks to the YouTube channel they have become open and trusting. They are happy to perform at events, hold leadership positions among their peers, cultivate interesting hobbies related to public speaking and much more.

An equally interesting point is the question of which videos cause a particular stir. To always be in sight of your subscribers and be interesting, you have to follow the trends! This is the main rule of channel owners. It’s simply impossible to grow on YouTube without it. Even in videos you need to implement your own identification chips and signs, thanks to which the viewer will have the correct association and genuine interest.

The common cause not only unites the Bolbat family, but also brings sincere pleasure to each of its members. In the near future, parents plan to open each little actor on his own channel, where they will broadcast their interests, hobbies and personal achievements. Ivan already has this channel. Parents are sure that such a decision will bring only benefits, children will be able to realize themselves more actively. In addition, the family has set itself a global and unusual task: to turn the multimillion-dollar channel into a 2D cartoon, so that loyal subscribers are already waiting for the first cartoon!