CW chief Mark Pedovic tried to contextualize the future change of ownership of the network. He said this is not a typical corporate affair because CW is a major and established brand.
“You may have heard that the CW is making some changes to itself. But we have become more of a network, more of a media company. We are a brand. A brand that has made a huge impact in no time at all, ”he told ad buyers during the company’s preview presentation in New York on Thursday.
CW owners Warner Bros. Discovery and Paramount Global plan to sell the owner of a giant Nexstar Broadcasting station within weeks. The network has been owned by Warner Bros. since 2006. And by CBS.
Pedovitz supported the unity of the CW brand (very different from the other previews this week, which increased its wide range. Under a parent). “We are on CW, we broadcast on social media. A name, a brand. “
It includes the CW app, where it claims engagement is growing to date with over 100 million downloads and nearly 30 million views annually. The app was relaunched and expanded in April and includes “the latest episodes, full seasons, fan favorites and one-time shopping 100% free with no registration or subscription and is ad-supported,” she said. said.
“We couldn’t be more excited about this new CW ear,” he said.
The CW brought some superstition to Upfronts with an unexpected musical performance by R&B legend Steve Wonder. It showed new series, even new ones Supernatural Predecessor WinchesterAnd set your time slot to fall prime time, a rarity in previous screenings this week.
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Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
