Founded in 1908, this brand of orthopedic-style shoes for urban streets or mountain hikes is aimed at fashion enthusiasts seeking made-in-France quality, which also draws on dadcore and gorpcore trends.
You may have noticed it with more or less amazement: For several seasons, Daron’s cliché wardrobe attributes have become trendy. After the nicknamed big sneakers dad shoes (especially the Balenciaga, Asics or New Balance models), the renamed trekking sandals dadsandals (from Chanel, Teva and of course Birkenstock), the fashion is for moccasins (Gucci style) and large rubber rain boots (thanks Bottega Veneta). This is where the new hype around Paraboot comes from.
This content is blocked because you have not accepted cookies and other trackers. This content is provided by Instagram. To view it, you must accept the use made by Instagram with your data which may be used for the following purposes: to allow you to view and share content with social media, to promote the development and improvement of the products of Humanoid and its partners , show you personalized advertisements related to your profile and activity, define a personalized advertising profile, measure the performance of advertisements and content on this site and measure the audience of this site (more information)
Manage my choices
Paraboot, an example of slow fashion made in France?
Yes, the French brand of orthopedic-style shoes favored by plus-sizes and sensitive feet that make everyday life an endless excursion now seduces fashionistas. But not those who extol the merits of ultra-fast fashion with massive loot and new promotional codes every day, no. Those who focus on slow fashion and therefore on safe values who lasts. And in this area Paraboot scores many points.
Founded in 1908, the Franchouillarde house still produces its shoes in France : its factory is located in Saint-Jean-de-Moirans (in Isère) and today employs 95 people. While struggling to recruit despite salary increases, Paraboot has seen a relatively unexpected spike in interest in recent months, he notes The world :
“Its sales are up 35% this year; it should generate 20 million euros in turnover, the equivalent of the 2019 financial year”.
This content is blocked because you have not accepted cookies and other trackers. This content is provided by Instagram. To view it, you must accept the use made by Instagram with your data which may be used for the following purposes: to allow you to view and share content with social media, to promote the development and improvement of the products of Humanoid and its partners , show you personalized advertisements related to your profile and activity, define a personalized advertising profile, measure the performance of advertisements and content on this site and measure the audience of this site (more information)
Manage my choices
Doing as well as in 2019 for an expensive shoe brand made in France in the middle of a pandemic is an achievement given that the population has rarely set foot outside so rarely. But how can we explain such great success by a company more accustomed to shoes” priests, winemakers and lawyers “, according to one of its leaders interviewed by The world ?
This content is blocked because you have not accepted cookies and other trackers. This content is provided by Instagram. To view it, you must accept the use made by Instagram with your data which may be used for the following purposes: to allow you to view and share content with social media, to promote the development and improvement of the products of Humanoid and its partners , show you personalized advertisements related to your profile and activity, define a personalized advertising profile, measure the performance of advertisements and content on this site and measure the audience of this site (more information)
Manage my choices
Dadcore and gorpcore trends make walking shoes in the city hype
Thanks to fashion Popeprecisely: Daronian style, but adopted by young people. For example, the model most appreciated by young people (while continuing to be popular among older people) Michael’s derby is at Paraboot today. It was invented in [1945[1945 and it was a success among the Parisian students of the 80s, who today had plenty of time to become parents, and therefore inspire their children to search for points of reference, safe values and Pope Now.
This content is blocked because you have not accepted cookies and other trackers. This content is provided by Instagram. To view it, you must accept the use made by Instagram with your data which may be used for the following purposes: to allow you to view and share content with social media, to promote the development and improvement of the products of Humanoid and its partners , show you personalized advertisements related to your profile and activity, define a personalized advertising profile, measure the performance of advertisements and content on this site and measure the audience of this site (more information)
Manage my choices
Paraboot’s Michael model.
Another model seen on the feet of fashionistas are the Avoriaz ankle boots by Parabootcreated for mountaineers at the end of the years 1910. So, while Simon Porte Jacquemus tries to reinvent climbing shoes for his latest La Montagne collection (autumn-winter 2021-2022), many fashion enthusiasts turn directly to reference brands in the sector such as Paraboot.
This content is blocked because you have not accepted cookies and other trackers. This content is provided by Instagram. To view it, you must accept the use made by Instagram with your data which may be used for the following purposes: to allow you to view and share content with social media, to promote the development and improvement of the products of Humanoid and its partners , show you personalized advertisements related to your profile and activity, define a personalized advertising profile, measure the performance of advertisements and content on this site and measure the audience of this site (more information)
Manage my choices
The Avoriaz model by Paraboot.
The mountains are suddenly becoming fashionable because this place corresponds to another growing trend: the gorpcorethat is, trekking inspirations (hello large serrated soles), climbing (long live harnesses and carabiners), and survivalist (technical materials to survive the apocalypse).
This content is blocked because you have not accepted cookies and other trackers. This content is provided by Instagram. To view it, you must accept the use made by Instagram with your data which may be used for the following purposes: to allow you to view and share content with social media, to promote the development and improvement of the products of Humanoid and its partners , show you personalized advertisements related to your profile and activity, define a personalized advertising profile, measure the performance of advertisements and content on this site and measure the audience of this site (more information)
Manage my choices
Many references not reserved only for daron, which contribute to making Paraboot popular among the younger ones, so much so that the brand is almost becoming a victim of its success.
And since these are a good solid cam, to amortize the price of their solidity and made in France manufacturing, remember to check second hand. Clearly you don’t need to increase your budget too.
This content is blocked because you have not accepted cookies and other trackers. This content is provided by Instagram. To view it, you must accept the use made by Instagram with your data which may be used for the following purposes: to allow you to view and share content with social media, to promote the development and improvement of the products of Humanoid and its partners , show you personalized advertisements related to your profile and activity, define a personalized advertising profile, measure the performance of advertisements and content on this site and measure the audience of this site (more information)
Manage my choices
Front page photo credit: DIANE MOYSSAN for the Paraboot lookbook.
Discover BookClub, Madmoizelle’s show that questions society through books, in the company of those who make them.
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
