Lipstick began to be widely used in the Soviet Union in the 40s. Gradually all domestic factories began to produce it – Svoboda, Novaya Zarya, Nevskaya Kosmetika and Northern Lights. Only advertising for the “Northern Lights” lipstick from the 80s became popular on the Web.
The main purpose of the advertisement is to show the tonal diversity of the Northern Lights product. And her main message is this: You just have to choose the right lipstick color to be even more attractive.
Perhaps the most striking advertising of cosmetics in general can be considered Soviet films. Remember at least the beginning of the movie “Office Romance”; When women come to work, they start painting first of all.
But it was still later. In the fifties and sixties, things were more complicated when it came to cosmetics. Women needed to activate their imaginations and use all the materials at hand to apply make-up. For example, beer can be useful for styling, and artistic crayons for makeup. Here we wrote down the USSR’s weirdest lifehacks.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
