Hello to all fashionistas! Your fashion editor is in touch. There are so many trends and brands in my world that I decided to keep an online diary where I would jot down the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so that you are aware of the most interesting.
New week – new events in the fashion world. At first, everyone discussed the relaunch of Massimo Dutti, which will be led by the Russian company Melon Fashion Group. The brand will enter the market under the name Idol. All right, we’ll be watching. Then everyone discussed Kim Kardashian’s new shoot for Marc Jacobs. It is worth remembering that the diva of the banned social network last week was the new face of the brand. Then there were the news about the collaboration between Peter Do and Banana Republic. Over the weekend, everyone adored Kendall Jenner and Doja Cat on the September cover story of Harper’s Bazaar USA. The first, by the way, appeared on the cover in the famous Miu Miu shorts for 413 thousand rubles.
There have been some really interesting events this week, so I suggest you join me on a little digital journey through the latest news in the fashion world and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
4Forms design and craft team created models that combine elegance, quality and comfort, inspired by the Italian atmosphere for the autumn collection. The 4Forms collection not only reflects the main trends of the season, but also offers an innovative look at fashion standards. The brand uses only high-quality materials that give the garments a unique style and direction. The new fall collection includes dresses, pants, jackets and more. Meanwhile, in striving to create fashionable clothes, 4Forms does not forget about practicality and convenience. Each element of the collection can be easily combined with each other and can also be worn in any city or country setting.
Russian brands that support emerging designers and help the industry develop deserve great respect and occupy a special place on the podium of The Fashion Vibes favorites. We keep a close eye on such activities to tell you all about it later. Thus, the result of the brand’s collaboration with British students appeared yesterday at the GATE31 stores in Patriky, Dmitrovka, Rubinshtein. As part of the collaboration, novice designers presented their vision of something as basic as a trench coat. The basis of students’ work was the GATE31 model – Dixon. By the way, all the resulting pieces were sewn from fabrics that were not used in the models of the GATE31 collections. I must say that the result of the work of students is very valuable. For this reason, I recommend you to walk to one of the three stores and take a look at the works of the young talents of the sector.
Summer is coming to an end, the holiday season is coming to an end, but it’s definitely not worth worrying about daily office life. At least because Fable has released a new collection codenamed Fable of Office. The brand’s design team reworked the classic vintage cut of the suit and adapted it to current trends, using geometric shapes and the already iconic Fable details. Plus size suits, cotton shirts, knit vests made of premium yarn, waterproof bomber jackets and accessories were also included in the campaign. The team paid special attention to the uniformity of the cut, so all products look great on any body, regardless of your gender and shape. By the way, a green knit vest with a recognizable logo is already on my wish list.
Traditionally, in the fall, brands give us options for a gorgeous return to the office. This time, we were delighted by Totti, who just the other day showed off an incredibly atmospheric campaign that coincided with the launch of the first launch of the fall collection. In it, while designers focus on oversized jackets and midi dresses, knitwear still plays an important role: cardigans, dresses and long sleeves. “For the shoot, we chose the core elements of the great autumn collection that, in our opinion, best characterize our philosophy. These are minimalist products that help reveal the beauty and inner strength of a woman, frame, but do not distract from the essence and individuality,” says Irina Polykovskaya, co-founder of the brand.
Our fashion department is always looking for new brands and then tells you the most valuable ones. The main find of this week is St. Petersburg, which appeared only three years ago, but has already managed to win the love of the intelligentsia of the cultural capital. Petersburg jewelry brand was Mossa. And yes, the brand team says that Mossa is not just jewelry, but a lifestyle in which the main character is a woman with a character who chooses herself in any situation. Mossa’s unspoken motto, which accurately reflects the brand’s values, is “There is no one prettier than you”. In the collection you will find trendy drop earrings, intricately woven rings and minimalist pendants. By the way, jewelry names deserve special attention. For example, a matte silver ring is called “You are so lonely”, and gold square earrings are called “If you do not love me, you have no pleasure”.
But the Encore creative community was delighted this week with a limited collection of bracelets created in collaboration with the Rhoe Bermat brand. The jewelry is made of silver “vertebrae” imitating a real lynx bone. By the way, in many cultures this wild cat symbolizes composure and prudence.
You can see the jewelry as detailed as possible in the photos of the campaign, whose main character is Salavat Kypere. The stylist and friend of the ensemble was the first to try solid, minimalist bracelets complete with a cube pendant. Meanwhile, Encore hasn’t said exactly who will be getting the decorations or where they can buy them, but they did announce a draw of an item on their Telegram channel. So we are waiting for news.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
