Yesterday A lot of interesting things happened at the St. Petersburg International Economic Forum. For example, German Gref spoke with Konstantin Ernst, Artemy Lebedev and Maxim Oreshkin about why there are few strong brands in Russia.
During the session, the head of Sberbank said that, contrary to the generally accepted opinion, Starbucks is not so popular among young people. He believes that Coffeemania is now the most popular.
However, Timati does not agree with Gref’s point of view. He wrote an appeal to the head of Sberbank. “Starbucks has been gone over a year. I bought it with my partner Anton Pinsky a year ago and turned Starbucks into the Stars, making the brightest and coolest case of import substitution in the country. In an all-Russian company, changing the technology, changing the menu and the recipe. Stars , is by far the most popular youth network in the country. This is actually evidenced by its visitor capacity – 20 thousand people a day, ”the musician began.
“Behind you, on a lighted panel, was a statistic provided by your analytics department. It said Stars had dropped 76% compared to Starbucks, which is absolutely not true. This is false data. In the current market situation, Stars is way above all Starbucks statistics. We are recording a growth of over 5%,” he said.
“In this regard, the figures released by your department seriously discredit all the work we have done with Anton Pinsky over the past year. That is why we ask you to be more careful with the data published on the panels at serious events like SPIEF, because it is widely reproduced by the media,” he said.
“Dear German Oskarovich, we love Sberbank, we use this company and we are in close contact and working. We ask that you possibly dismiss the analytics department that provided this misinformation,” Timati said. The artist also invited Gref to one of the Stars stores.
As we wrote earlier, on August 18, 2022, a new Stars Coffee business with import substitution, formerly Starbucks, opened. The excitement that day was frenzied: people crowded at the entrance, the media furiously punched their way with tripods to get closer to the heroes of the event, Timati and Anton Pinsky.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
