A fashion editor’s diary: sneakers perfect for summer, an eco-friendly tracksuit and grandma’s crochet tops

A fashion editor’s diary: sneakers perfect for summer, an eco-friendly tracksuit and grandma’s crochet tops

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Hello to all fashionistas! Your fashion editor is in touch. There are so many trends and brands in my world that I decided to keep an online diary where I would take notes on the most important things in the fashion world. And although such diaries are often called personal, mine are open to all readers – so that you are aware of the most important ones.

I don’t know about you, but it seems to me that the most important fashion news of the week is the release of the Little Mermaid aka Holly Bailey in the image of the Russian brand Red September, which inspired me to write an article about it. Western stars who admire Russian brands. However, Renata Litvinova in an old Balenciaga cape also deserves attention, and Jennifer Coolidge on the cover of British GQ added a spark.

There have been some really interesting events this week, so I suggest you join me on a little digital journey through the latest news in the fashion world and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?


I am almost sure that every second reader of this material will agree that packing a suitcase on vacation is the most stressful task. At least because you need to think about the images two weeks in advance. And not only for beach and city walks, but also for parties, dates and other events.

For this reason, you should definitely arrange shopping before the holidays. And not just in one place, but in Familia stores. First, there is a huge selection of brands, from the mass market to luxury. Secondly, you can find everything here: from classic trousers and shirts to fluffy skirts and sheer dresses. Third, Familia will delight you with discounts of up to 85%.


Summer is here, so it’s time for long walks with friends, morning jogs and, of course, travel. But you must admit that it is much more pleasant to conquer the new peaks and uncharted streets of your favorite city in fashionable and, most importantly, comfortable shoes. This week, Premiata introduced a new Spring/Summer collection featuring the brand’s lightest shoes ever, the Moe Run sneakers with a high-resilience sole that absorbs shock. Another focal point is Clay sneakers, which allow you to wear the design with or without laces and evenly distribute the load as you walk.. But sneakers in a classic form will be a good complement to the basic wardrobe. Stylish panel combinations, a branded patch on the side and colorful leather on the heel make this pair an eye-catcher.


Fable is almost the favorite brand of all urban fashionistas. I’m almost 100% sure you’ve seen their down jackets with logos more than once during the winter months. And recently, the guys were delighted with a new collection codenamed JPEG. Inside, long-sleeved T-shirts with updated logos and prints, Olympics and pants, shorts, hoodies with zip-up collars and short sweatshirts appeared. In general, everything you need for a metropolitan summer.


Over the past few seasons, designers have been luring us into the depths and depths of a fantasy world where sex seems so many (or even dozens of times more) than alive. If they’ve tried to dress people in every way possible over the past decade (as evidenced by the notorious plus size, layering trend, and “beige” blogger aesthetic), now everything is just the opposite. This season, designers strongly recommend paying attention to things with laces. To follow the trend, I propose to take a closer look at the bodysuits and suits of the Russian brand Meow’One. Meanwhile, the costume consists of a long, wide-sleeved top and flared pants with ties at the hips.


Can a clothing brand be sustainable? Yes. And as proof, I cite the Russian brand Frencia, whose history started in Bali in 2019. It was during this trip that Olga Kolkova, the founder of the brand, first realized the extent of the global garbage disaster: miles of beaches littered with bottle caps, plastic bags and cigarette butts. Then he came up with the idea to create the Frencia brand, whose mission is to protect the ecology of our planet by using recycled and environmentally friendly materials in the manufacture of clothing.

And recently a new summer collection has been launched, which includes the perfect suits made of soft organic cotton. They are presented on the site in a variety of colors: white, brown, blue, black, graphite and beige.


The aesthetics of the 2000s still do not give up their positions. Star it-girls and street style heroes wear low-rise jeans, gradient glasses, and T-shirts with flashy expressions. 20 years ago Vicki Beckham, Britney Spears and of course the main icon of glamor Paris Hilton wore these. In the arsenal of the latter there was a particularly large number of bright T-shirts with inscriptions. Either she went out in a “Don’t be jealous” T-shirt, then she posed for the paparazzi with the bold “Queen of the Universe” phrase on her chest. If you share this mood, St. Petersburg brand Seven Lab’s Mama Needs Champagne printed t-shirts. I think it will complete the Friday outfit perfectly. By the way, if a t-shirt isn’t enough for you, also get a hat with the word Queen written on it.


Crocheted tops have been in trend for several seasons. They’re worn by star it-girls, street style heroes and fashion influencers, and you can find knitwear in the collections of mass-market brands and local brands. But you have to admit that it’s much more enjoyable to buy something that has a whole story behind it. For example, the Russian brand “Murmurism” released a whole collection knitted by grandmothers and people with disabilities. The limited assortment includes tops, bags, long sleeves and even panamas. Overall my attempt deserves respect, so I recommend taking a closer look at the collection and being part of the community.

Let’s be friends?

Source: People Talk

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