Gas to the floor: how did the biker style cross the borders of subcultures and become one of the fastest trends?

A certain fact: the second half of last year was held under the auspices of the biker style. Yes, it was so fast that such items were supplemented with images of both leading stars and designers of the “A” category. In the fall of 2022, the wardrobes of Hailey Bieber, Kylie Jenner, fashion blogger Maria Chervotkina were not only left with a wave of leather motorcycle jackets, and after fashion designers Supreme and Yohji Yamamoto dedicated half of their collaboration to them.

And then everything went like clockwork. According to TagWalk, motorcycle style was one of the main trends of September Fashion Week in Milan. And already in February of this year, at an event of the same type in Paris, Luke and Lucy Meyer devoted several glances to aesthetics at once in the autumn-winter 2023/2024 collection for Jil Sander. Moreover, literally more than one fashion editor did not expect such pressure on the gas – after all, the Italian House is known for its work with time-tested silhouettes, which fashion designers have repeatedly transformed into a minimalist style.

After that, the phenomenon moved to a lower level. In a good way: Dua Lipa, supermodel Elsa Hosk, Ksenia Shipilova and other fashion influencers started designing multi-strap biker boots. And finally, it’s Kim Kardashian’s turn. In March 2023, it showed up in the impressively wide Vetements motorcycle pants, and then, just days later, a jumpsuit of the same style, cementing the position of biker apparel for a global perspective one hundred percent.

And we’re not talking about micro trends that have become truly synonymous over the past year. Based on the facts above, it becomes extremely clear that the business will continue for a long time. And all why? The biker aesthetic can rightly be called one of the grunge style trends that industry experts are currently betting on. And yes, it seems that we are dealing with a real alternative to the long-tensioned zeroes. Finally.