You may have already fantasized about the wardrobe you would adopt if you suddenly had a whole fortune in your bank account. However, when the financial bounds jump, the wealthiest people don’t necessarily head for the snazzy rooms designer in sight, even less if there are large apparent logos, as it can immediately seem gaudy, turbulent, ostentatious, and therefore give the impression of being a newcomer.
Contrary to the nouveau riche style, we speak of ” old money to designate a look that keeps a low profile, of which only the quality of the materials and the precision of the cuts could betray that they are expensive clothes. These pieces are often filled with elements unnoticeable from the outside, which only benefit the people who wear them, hence the nickname ” selfish detail ” in the middle.
And the pinnacle of this fascination is what is called the “peaceful luxury “, which currently fascinates TikTok and Instagram, thanks to the series Succession. While this style current sells itself entirely independently of trendy effects, the irony of fate is that it is now in vogue.
What is the quiet luxury that reigns in Succession?
As the name suggests, quiet luxury is defined by the most understated approach to luxury possible.. These are ordinary clothes, but in extraordinary materials. No big logos in sight, the pieces may seem banal, mundane at first glance, but the keen eye will recognize the richness of the materials and the precision of the cuts. And some distinctive details of more or less reserved luxury houses can confirm that these are expensive clothes. For example, Bottega Veneta bags are most recognizable by their woven leather called ” braided that with a big logo. Maison Margiela dresses with four stitching points deliberately visible on their back at the label. Ferragamo loafers with white sole, etc. These are signals often imperceptible to the general public, but recognizable among professionals.
During his trial following a skiing accident which he ended up winning, Gwyneth Paltrow chained gazes holding the quiet luxury : an understated, often monochromatic look, full of beautiful materials, with no apparent logo. Most of the pieces he wore, however, each cost more than a thousand euros. The fashion journalist DailyMarc Beaugé recently did the math: Gwyneth Paltrow notably wore a €1695 Goop cream turtleneck, €1200 Celine boots or a €2700 Gabriela Hearst blazer.
Marc Beaugé also returned to the clothes worn in the series Succession : Kendall Roy’s character wears a Tom Ford leather jacket for €6,600, a Loro Piana cap for €700 or a long-sleeved polo shirt from the same Italian luxury house for €6,200.
In real life, even the gray T-shirts used as a daily uniform by Facebook founder Mark Zuckerberg cost a small fortune: 400 euros for a copy from Brunello Cucinelli. In short, the ultra-rich pay dearly to go unnoticed, as summarized by the fashion journalist of Daily : ” quiet luxury is the art of paying hundreds, thousands of euros for clothes that look like they come from Uniqlo. »
How the Succession Series inspires the general public with desires for quiet luxury
While the series Succession has met with considerable success with critics and the public, it gives ideas to the general public. And since the quiet luxury is full of ordinary looking clothes, you might think you can emulate this style for less. Witness the boom in queries around this keyword.
On Google Trends, data analysts from JournalResearch.org note that the start of season 4 of Succession end of March 2023 coincides with the explosion of searches for ” quiet luxury “(+373%) and “ hidden wealth » or hidden wealth (+334%). Same observation for the requests of “ old fashioned money »: + 568%. Siobhan “Shiv” Roy’s appearance, played by Sarah Snook, is generating the most searches.
How to dress the Quiet Luxury style at a lower cost?
If you want to get inspired by this look without spending a minimum wage per item of clothing, you can start by pulling clothes from your wardrobe in a single color palette to create a total monochromatic look in neutral tones (white, beige, camel, navy blue, gray or even taupe). We prefer plain colors to patterns.
It is better to bet on denominations that are too large than too small, even if it means accessorizing with a tone-on-tone belt (without the logo buckle, of course). AND avoid the accumulation of accessories and jewelrychoose rather minimalist than maximalist.
Finally, if you are looking for new clothes, you can easily find beautiful second-hand materials at bargain prices, such as cashmere sweaters, pure wool trousers, or even pure leather jackets. Less is more.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
