Guess how much Chanel paid Amanda Lear to use her song in a commercial

Guess how much Chanel paid Amanda Lear to use her song in a commercial

For the new advertisement for the Coco Mademoiselle perfume, now embodied by the actress Whitney Peak, Chanel has chosen a title by Amanda Lear dating back to 1978, whose exploitation rights cost a small fortune.

The younger generations surely don’t know this legend of nightlife and fashion. Maybe they know it was the voice of Edna in the animated film The Incredibles. Because, more than a physique, a charisma and a spirit, Amanda Lear also has a particularly recognizable vocal signature. If her music is less known today, her hit is her” follow me », which appeared in 1978 but reborn from the ashes of the 1970s to serve as the soundtrack for the new ads for Chanel’s Coco Mademoiselle perfume, now embodied by actress Whitney Peak (revealed by the reboot of gossip Girl). Which has a price.

Guess how much Chanel paid Amanda Lear to use her song in a commercial

Chanel reportedly paid Amanda Lear $500,000 to use her song ‘Follow Me’

Near TelestarAmanda Lear revealed how much interlaced C house paid her for her song:

“Chanel bought the rights for half a million dollars. The new generation discovers it. It is currently one of the most searched titles on the Shazam app. AND They are number 1 in the charts in South Korea, more than forty years after the release of the album Sweet Revenge! »

Amanda Lear - Follow Me (Official Video)

Amanda Lear, spared by the pension reform?

A great break for the French singer, actress, TV presenter and painter, who has had a thousand lives, including that of Salvador Dalí’s muse in the 60s, queen of disco in the 70s and TV star across Europe in the 1960s 80. , Amanda Lear prepares to present the Molières ceremony with Alexis Michalik, who stars in the film Retirement home 2 by Claude Zidi Jr. with Jean Reno, Kev Adams and Chantal Ladesou, and should also see a biopic produced by HBO, while a documentary about him has just been published in Arte. It is therefore a particularly golden retirement that is announced for her.

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Source: Madmoizelle

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