Between what brands offer on the catwalks, what we find in stores, and what we actually buy, there are different worlds. But fashion tech company Lyst, which tracks 17,000 international brands and boutiques of 160 million consumers each year, draws a still-fascinating barometer of the state of the industry from this massive database.
Miuccia Prada, the most sought-after designer of the last six months
In the first quarter of 2023 it emerges that Miuccia Prada establishes herself as the most sought-after designer of the moment, as reported fashionista. This was also the case for two consecutive quarters. Searches for its Prada products increased by 22%, with sunglasses in particular up 56%. As for Miu Miu, his other brand, it reached the second notch of the podium, while it was fourth in the previous quarter. Thanks to her extremely popular pocket purse on the networks, her collaboration with New Balance and her latest show with Zaya Wade and Emma Corrin.
After the scandal, Balenciaga continues its downfall
Another highlight to be drawn from the ranking drawn up by Lyst of the most sought-after brands: the tumble of Balenciaga: 11And in the last months of 2022, the house that has just suffered a scandal lands at 18And spot for this first quarter of 2023. And that, right behind Skims, brand of shapewear by Kim Kardashian, appearing for the first time in this top.
The Uniqlo bag, voted the most viral piece of the quarter
In another ranking that considers the most sought-after single products, the Uniqlo shoulder bag, absolutely viral on TikTok in recent months, is at the top. It is the first time that such a low-budget show culminates on Lyst, a sign if necessary that virality is priceless.
The most searched brands of the first quarter of 2023 according to Lyst
- Prada
- miu miu
- Moncler
- Valentine
- Loew
- Bottega Veneta
- Dolce Gabbana
- Versace
- Gucci
- Saint Laurent
- Dior
- Nike
- Louis Vuitton
- Diesel
- Burberry
- Fendi
- Touch
- Balenciaga
- jacquemus
- JW Anderson
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
