Go Sport will disappear, but what about the brand’s 2,200 employees?

” Better equip yourself to practice better “, that was Go Sport’s quickly forgotten slogan. The brand founded 45 years ago near Grenoble has been experiencing financial difficulties for some years, which the pandemic has aggravated, and perhaps also the interference of Michel Ohayon’s HPB group.

The owning group finally gave up on April 17, 2023 to present a continuation plan, on the eve of a hearing in the commercial court of Grenoble. What causes a form of relief in 2,200 employees left on standby about their future. This, in fact, allows the court to study the twenty offers to take over the assets of the brand purchased by HPB in 2021 for a symbolic €1.

Intersport France and Frasers (Sports Direct) are in the running to buy Go Sport

Two offers in particular stand out, reports theAFP extensionspecifically transmitted by Le Figaro : that of the Intersport France group supported by a Qatari company (already 700 stores in France), and that of the British Frasers, through its company Sports Direct (leader of the sector in the United Kingdom which wants to develop in France). But we can bet that this will be an opportunity for these brands to impose their name instead of that of Go Sport. Second Publicationthe two offers would be similar: almost 90% of the positions, i.e. those of 1,800 employees, would be kept.

In parallel with this imminent takeover, the Paris prosecutor’s office has just opened an investigation for ” organized fraud, habitual money laundering, bankruptcy and abuse of company assets against the HBP.