Singapore is launching a S$10 million (US$7.5 million) fund to attract international productions to collaborate with local filmmakers and put the city in the spotlight.
The move follows Singapore’s success in manufacturing Crazy rich Asians in 2018 to raise the city’s profile as a tourist destination and also to support the careers of local talent.
Jointly managed by Infocomm Media Development Authority (IMDA) and the Singapore Tourism Board (STB), the Singapore On-screen Fund will support international media and entertainment companies to produce TV and film projects that reach global audiences and excel. Destination Singapore in the spotlight”.
“These projects also provide opportunities for local media companies and talent to collaborate with global M&E partners to create content for international audiences,” the two partners said in a statement.
International media conglomerates, streamers and studios with a proven track record are invited to apply for the fund. Projects must be set up in Singapore and started before Q1 2027. Each project that applies will be judged based on its distribution plan, market reach, content concept, creative merit, ability to showcase Singapore and the number of local talents involved in recognized roles.
Successful projects will receive grant support of up to 30% of eligible Singapore-related costs, including production and marketing costs.
The Singaporean part of Crazy rich Asians was produced by local studio Infinite Frameworks in collaboration with Warner Bros. Discovery. Other notable productions shot in Singapore that employ local talent are Korean dramas little woman (2022) and HBO’s Western world Season 3.
“The Singapore On-Screen Fund offers our media companies and local talent greater opportunities to collaborate with their international peers to hone their skills and gain valuable experience on projects that cater to global audiences,” said IMDA Assistant Justin Ang Chief Executive, Media, Innovation said. , Communication and Marketing.
Chang Chee Pey, Assistant Chief Executive, Marketing Group at STB, said: “The Singapore On-Screen Fund enables us to more specifically tap into the deep storytelling expertise of global media and entertainment players through Singapore from a new perspective show as travel demand recovers itself.”
Source: Deadline
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