Hello to all fashionistas! Your fashion editor is in touch. There are so many trends and brands in my world that I decided to keep an online diary where I would take notes on the most important things in the fashion world. And although such diaries are often called personal, mine are open to all readers – so that you are aware of the most important ones.
Well, did everyone discuss the post of the founder of Ambush brand, designer Yoon Ahn, in which he wrote that he wanted to take a photo with Hasbik? What about the news that Bella Hadid hasn’t had alcohol in five months? Yes, there was a lot of news this week. And I haven’t had time yet to tell you about the heroes of Harry Potter who dressed Justin Timberlake in the Louis Vuitton ad campaign and Balenciaga by the Midjourney neural network.
I suggest you join me on a small digital journey in the latest news of the fashion world and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
Model, style icon and queen of our hearts (without exaggeration because all of the above is true). Just this week, Irina Shayk managed to appear on two covers of authoritative glossy magazines. She posed for V Magazine on Tuesday with a gorgeous short haircut, but yesterday the world saw her on Mexican Vogue. By the way, Irina appeared in an image very reminiscent of Cleopatra.
Time to update your spring wardrobe. Bulky down jackets can finally be replaced with trench coats and bombers, and coarse boots with sneakers and moccasins. But where can you look for all this and even discounts up to 85%? Of course in Familia stores. And recently, Familia Ambassador Sophie Eliseeva presented a series of spring looks that we suggest you take note of. Trench coats, T-shirts, classic coats, blazers and vests – you can find them all in chain stores.
Delicate shades, an abundance of floral prints and light fabrics – this is how spring appeared in the reading of the Russian brand Masterpeace. The inspiration for the creation of the collection was the traditions of our holidays, to which the founder of the brand brought a fleeting magnificent Russian flair. As a result, very delicate dresses with flirty Peter Pan collars, embroidery and bows appeared. By the way, this collection is not limited. Personally, I’ve already added the lace-up jeans and floral print pantsuits to my wish list.
So far, the first spring months are not very happy with the temperature regime, and the streets of the city are downright blurred in melted snow with a pinch of dirt. Meanwhile, it was the latest dark matter to inspire the team of Moscow brand Fable to create an off-season unisex drop codenamed Fable of Dirty. The oversized jackets, long sleeves, and baggy tracksuits are all black and graphite, which means they’re ready to take on all the dirty rhythm of the streets.
In addition, the falling things will reliably protect from the current cold: the clothes are created from fabrics tested by the Moscow half-season, from the windproof and at the same time breathable Loro Piana material to the dense footer. Definitely watch out for the guys in the capital – the cool brands with men’s products in stock are now worth their weight in gold. Tested on the painful experience of six months of searching for a jacket for your boyfriend.
Russian brands know how to make beautiful things. I am convinced of this every time I see the Red September catalogs. The brand’s design team reflects the concept of “soap bubbles” and social distance in their new autumn-winter collection, codenamed “Vacuum”. So the shiny jackets and shirts turned inside out, leather and knitwear were as if they had been roasted with acid, and too much denim appeared in the fall. But not ordinary, but intricately designed – bombers and trousers are literally woven from denim braids.
Meanwhile, Red Eylül has decided to move away from the usual unisex model this time and has divided the collection into men’s and women’s collections.
Basic underwear is the foundation of the basics. After all, what we wear shows our attitude towards ourselves. And comfortable and quality stuff is just about taking care of and respecting your body. The young Russian brand Underlove supports this concept and creates underwear in which you can feel love and confidence. The founders of the brand are inspired by their own stories about body acceptance and the stories of their friends, and their main mission is to help people love themselves in all its aspects. The first underwear line is launched in three colors: powder beige, soft white and matte black. And this is truly a must-have. Take note!
They say spring is a time of pleasant change. And this applies not only to people, but also to large companies. Therefore, quite recently, the Tsvetnoy store announced a complete relaunch, updated the floor concept and changed the logo (for the first time in 12 years). And a new website is created based on the updated ID. Now this is a full-fledged representation of the online store with a convenient personal account for members of the loyalty program and comprehensive information about corners, brands and events in the Tsvetnoy area.
The week was rich in new lookbooks and advertising campaigns for Russian brands. One of the most memorable was the shooting of Yana Besfamilnaya, whose heroes decided to arrange a striptease poker in the laundry. Seamlessly flowing boxers have been added to the iconic suspenders transformer jackets, alcohol tees and socks that Brain Keith had previously seen at Karina Nigay and Aleksey Zhidkovsky at last Fashion Week in Copenhagen. The situation where you can feel comfortable and sexy at the same time.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
