H&M Home launches 2 collaborations with colorful artists

H&M Home launches 2 collaborations with colorful artists

H&M Home has just released a double collaboration for decoration, with South African artist Lulama Wolf signing exquisite and relaxing pieces in warm brown tones, and American artist Amber Vittoria for followers of bright colors euphoric and instagrammable.

If the fashion collaborations between avant-garde and/or expensive names with more mainstream giants follow one another and tend to look alike, those on the decoration side are a little rarer. H&M Home just released a double collaboration on March 16, 2023, featuring South African artist Lulama Wolf on one side and American artist Amber Vittoria on the other. And if their name doesn’t tell you anything, their projects for the Swedish giant might capture your attention and make you want to enrich your interior design with poetry.

Who is Lulama Wolf, signing a collaboration with H&M Home?

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Based in Johannesburg, South African artist Lulama Wolf is particularly inspired by artists Mmakgabo Mmapula Mmangankato Helen Sebidi (major South African artist born 1943, award-winning painting and sculpture work exploring her experience as a black woman during apartheid) and Ernest Mancoba (artist born 1904 in Johannesburg and died in 2002 in Clamart, who was part of the CoBrA art movement born in reaction to the dispute between abstraction and figuration, and who was inspired by African woodcut rituals for his colorful paintings and his dancing sculptures).

In his art, Lulama Wolf he is interested in issues of space, spirituality and architecture and employs techniques traditionally used by women to decorate African homes.

For H&M Home, Lulama Wolf has designed a rug, a jacquard blanket, padded cushion covers in three sizes and hand-painted plates. All in a soft color palette, for a particularly relaxing interior.

H&M Home launches 2 collaborations with colorful artists

Who is Amber Vittoria who also signs a collaboration with H&M Home?

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Artist, poet and author based in Los Angeles, CaliforniaAmber Vittoria explores abstract shapes, ribbons of color and joyful words, which in her view aim to represent the nuances of femininity.

For H&M Home, Amber Vittoria has designed a rug, three velvet cushion covers in different sizes, plates in two sizes and three posters featuring her poetry and graphics. All in a vibrant color palettefor a euphoric and particularly instagrammable interior.

Amber Vittoria for H&M Home // Source: H&M Home

Source: Madmoizelle

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