Highlights from Paris Fashion Week: two ties, four robots and Irina Shayk

By good tradition, Fashion Week in Paris happens to be the biggest event of fashion month. This is where the rule of stairs works: it all starts with New York, which isn’t the richest in terms of famous designers, continues with London with lots of big names, and then flows seamlessly into shiny Milan. And finally, the leader of the list is Paris. From February 27 to March 7, 88 designers were delighted with their fall-winter 2023/2024 collections and presented a total of 3,750 looks to our court. Bis – 3750.

And where without the less traditional TagWalk analytics that track the results of the event. According to the service, femininity has been at the forefront of trends in its best role — and 61 percent plus. Sports style positions, on the other hand, decreased by 51%. However, this is not surprising – the latest trend has been outlined far from today.

Especially thanks to Saint Laurent and Anthony Vaccarello, we saw 35% more products with broad and even bold shoulders. There were noticeable increases in skin by 28% and metallicity by 26%. And in the latter case, we can safely thank not only the designers, but also the stars of the first echelon. However, denim lost 19% and lost almost a third of its former popularity. After all, the age of denim clothing should have passed a long time ago.

By the size of the previous three paragraphs, it becomes extremely clear that a review of all the events of Fashion Week in the fashion castle of France will take not only the whole life, but also the endless scrolling of this article. Therefore, we decided to do a chivalry move and divide the material into three large sections – performances, performances and people. We solemnly promise that we will not disagree over the 10,000 characters of the text. But not exactly. After all, the event has become truly rich in bright moments and less vivid images.

impressions

Paris kicked off loud with the Saint Laurent show, where Anthony Vaccarello presented a thousand and one kinds of clothing, not again, but again with a broad shoulder line. And, as always, she made the right decision – the case when seasonal dedication to trendy code always comes with a plus sign. The same story happened with the Olsen brothers for The Row: again, the designers presented timeless silhouettes without a hint of worshiping ever-changing trends.

At Schiaparelli, they quickly rehabilitated themselves after this scandal and presented luxury at its best – velvet suit combinations and fitted dresses with voluminous sleeves with mandatory turbans. The Loewe show was 110% of the writer’s favorite show. No one knows how to play with forms so skillfully and transform familiar wardrobe items in a new way. We are also composing odes to Jonathan Anderson and are already preparing our buyers for the launch of the sky blue leather cropped shirt purchase campaign. What is truth, such are the tasks.

Olivier Rousteing for Satisfied and Balmain. After a literally triumphant couture collection for Jean Paul Gaultier in July last year, fashion critics did not expect new breakthroughs from the designer. And here Olivier “summarized” well. The fashion designer presented a great play with clear lines that do not affect the feminine tone of the outfit. Moreover, Rusten made the trend absolute, clearly showing the meaning of the expression “wonderful beauty.”

Finally, the list of the most successful shows could not do without Valentino. Pierpaolo Piccioli devoted almost his entire autumn-winter collection to one fun trick – ties in women’s paintings. And now the idea of ​​​​Irina Shayk and Emma Watson began to play out in a new way – the accessory can emphasize not only a strict classic suit, but also a dress with a bang. And Piccioli wasn’t alone in his endeavour—Alexander McQueen had already picked up a similar idea on his show.

performances

The Business of Fashion team rightly noticed an interesting trend – due to the dominance of social networks on the minds of consumers, designers began to invest not in the quality of clothes, but in their virality, which guarantees future views. Of course, not all designers went this route during Paris Fashion Week, but there were still a few places to create performance.

Thus, the Japanese master Kunihiko Morinaga staged a complete thermoactive show for Andrealage: models appeared on the podium in white clothes, and then stood in front of UV lamps, which turned muted fabrics with photochromic properties into color before the eyes of the guests. to show.

At Coperni they decided to give the event a fantastic scope. The younger brothers of the 2023 version, the mannequins overflowing with robots, took the podium. The latter were not only full-fledged heroes of the performance, but also actively interacted with fashion models, helping them to show the images in all their glory. By the way, this isn’t the first time Sebastian Meyer and Arnaud Vaillant have counted on the virality of the show – we recall Bella Hadid’s October 2022 performance, who was given a liquid dress on the runway.

People

Alesya Kafelnikova provided yet another piece of evidence that cancellation culture is a very controversial phenomenon that “for some reason” only works for brands at appropriate moments. More precisely, two at once. First, the Russian model boldly polluted the London runways, and then went to Paris to show Elie Saab and Weinsanto. A full-fledged record holder for participation in shows among all fashion models marked “super” at the February and March fashion events, Irina Shayk managed to walk in the show of Schiaparelli, Vivienne Westwood, Isabel Marant and Victoria. Beckham.

The impressive trio immediately made excellent debuts as guests of the shows. Emily Ratajkowski appeared at the Loewe fashion show in a voluminous floral top that was a symbol of last season’s collection, for Dior Charlize Theron decided on a laconic, tasseled dress that only reinforces the trend. For Louis Vuitton, Zendaya decided to cast a tiger, not a wolf, and visited the show with an animal print in an updated role.

Just a short summary

While we didn’t come across images of the “wow” prefix guest list at Paris Fashion Week, that doesn’t change the gist of the matter. The French event has definitely become the brightest fashion event of the last year. Simply scroll the material back 1280 characters and the description will be confirmed. Only one argument turned out to be unjustified. We still haven’t delivered on our promise not to conflict over an impressive amount of text.