Diamond of the new millennium: PEOPLETALK columnist Alena Goryacheva talks about the Julia Fox phenomenon and its impact on fashion

A new star was born? Since January 2022, the paparazzi have pointed their camera lenses at the bright target, and searches for the girl’s name have grown exponentially on Google with each passing day. Guess what we’re talking about? Of course, it’s about the newly minted style icon Julia Fox. In four short months, the Italian-American actress managed to break up with Kanye West, walk in several dozen candid images, gain popularity and even recognition from a good half of the industry.

It is no longer referred to as Mr. Ye’s temporary passion, rather Fox has become an independent unit, not a +1 prefix. After each new publication (many of which he created himself), the headlines of the most authoritative glossy media unanimously repeat that it is his future.

So what is its phenomenon? Why has interest in Julia Fox still not subsided? Alena Goryacheva, author of Devil Wears H&M Telegram and columnist for The Fashion Vibes, talks about this and much more.

Alena Goryacheva, author of Devil Wears H&M Telegram channel

For several months, all Telegram channels and glossy media have been closely following a girl named Julia Fox. Known by many as the ex-girlfriend of Kanye West, she actually gained her wild popularity thanks to this novel she.

But in some circles, Julia was known even before the scandalous relationship. He has acted in movies and even won the Breakthrough Actor Award for Uncut Gems in 2019.

If you look at her biography, it’s pretty obvious that fashion and art have always been in the lives of newly minted celebrities. Along with his girlfriend, Briana Andalore, they opened the generally good Franziska Fox brand in 2014. I can say more – Kylie Jenner was photographed for the November issue of Cosmopolitan 2015 in the tops and skirts of the Julia brand, which, of course, demonstrates the success of her activities.

In 2017, Fox held the RIP Julia Fox exhibition where everything was arranged to look like her funeral. In general, extremism has always been with her, so it is not surprising that now Julia is given so much attention.

But it’s a very interesting fact that recently girls around the world have been trying to copy Julia’s style. I tend to believe that we all miss this type of sexuality, sometimes dirty and frankly rude. Julia in this image is as organic as possible, and her clothes confirm this: a constantly open neckline, shoes with large heels, arrows. All this is far from new, but one thing is clear: we managed to get bored.

The last seven years have been the era of the “beige blogger”. Everyone was wearing oversize, pastel colors, shapeless sweatshirts, Japanese minimalism, and much more, but with the 2000s trend, something we soon forgot came back – nude sexuality and rock and roll.

Now everyone once again remembered the existence of the sexiest woman of the 90s, Pamela Anderson, and actively repeated her images in a banned extremist social network.

All this just proves that Julia showed up at the right time and in the right place. Many believe in vain that it was Kanye who made a fashion diva out of her. Of course, you can’t deny the influence of Fox on the media scene, but it’s important to understand that the cards fall into place here and we should all see something fresh, extravagant and sexy.

That’s why Julia has already instilled in many fashionistas around the world a love for leather goods, full jeans, black wide arrows, headbands and much more. However! The most important thing to get out of Fox’s style is that it’s time we all stop being ashamed of our sexuality and individuality. Agreed, we really missed it.