Highlights from Milan Fashion Week: A mountain of condoms, two great beauties and one obvious gimmick

Fashion Week season is in full swing. The year started fast with the podium presentations of men’s collections, followed by a big and strong haute couture. And of course Women’s Fashion Weeks in New York, London and Milan were the final chords of fashion month. As they say, it’s your turn, Paris. And if, for example, a fashion event in the capital of France became rich in scandals and intrigues, but by no means successful stylistic components, then the event in the Italian castle struck the opposite. In Milan, designers presented excellent and, most importantly, wearable autumn-winter collections. In two words – wonderful beauty.

Moreover, fashion masters could not do without both top-notch clothes and unforgettable decorations. Let’s not forget that in recent years the name “show” has become a full-fledged synonym for the word “show”. But even with an additional focus on the scene, the designers did not overdo it with external effects, which often interrupts the main thing – the collection itself. True, with one “safe” exception.

diesel safety

About him and talk. We expected everything from the Diesel show. But this is not it. It all started before the show – the guests received invitations in the form of red condom packages in cooperation with Durex. By the way, Glenn Martens was not the first to attempt birth control pills – we recall the same attempt by Demna Gvasalia for Vetements in the fall of 2019. However, the “security service” was not satisfied with the invitations. The mount of condoms became the main decoration of the show, which was completely engulfed by the sound of moaning.

The collection itself is ideally narrated by the photo of the #1 ripped image – no whole story, branded jeans are literally dead while flirting with textures. The good thing is that Glenn offers literally 72 ready-made outfits for Julia Fox, who, of course, could not miss such a show and joined the show with her two-year-old son Valentino in her arms.

let there be light

But Kim Jones provided the same example of beautiful scenery this season – the models literally popped up. The geometric projection game with a bang completed the overall bright palette of the collection – from heavenly to crimson. Short summary: no show, no emptiness.

bouquet is given

Let’s move on to perhaps the most beautiful fashion show of Milan Fashion Week, another beautiful example of the magnificent combination of decoration and collection. The main decoration and leitmotif in the clothes at the Prada show were white flowers, which were located not only under the ceiling of the show room, but also on its skirts.

We are ready to praise the creative duo of Miuccia Prada and Raf Simons forever, but in the fall-winter collection they exceeded all expectations. From a neat white floral sheer skirt to a simple pink bodycon dress with a tailored neckline paired with a black sweater, each of the 54 looks at the fashion show would be worn forever.

Just don’t write in full

After Alessandro Michele left Gucci’s creative director post, one thing was clear – things would go smoothly for the House. This is boring. At the brand fair in Milan, the theory was only confirmed – the brand has become one of many, but by no means exceptional. Moreover, the designers even decided to take inspiration from the 1996 Chanel micro bikini. The only beam of light at the event was brought by rapper Asap Rocky, who appeared on the show in a hairstyle bearing the brand’s logo – here it is, creativity at its best. And actually everything.

Don’t be afraid, I’ll catch you

Another example of a successful show was presented at the Sunnei show – at the end of the marches, the models fell into the crowd, as if rockers at a concert. Meanwhile, the brand’s designers Loris Messina and Simon Rizzo followed the example of the latter and likewise decided to master the art of levitation in the show’s finale. Needless to say, memes immediately dispersed after such videos.

new elegance

For Jil Sander, we were delighted that Luke and Lucy Meyer stayed in their elegant repertoire: a comfortable foundation for all occasions, a focus on bright colors with an understated sound, and working with length and texture. A rather fun and unusual moment for the duo was again flirting with biker looks, which the designers presented with complete triumph. Another proof that any trend can be rethought in a minimalist and concise way. In general, god bless Jil Sander.