Plus one: How Rihanna made pregnancy a huge celebrity trend

Rihanna definitely has two superpowers: First, whether to promise a new album or not, and second, to create trends with everything she touches. A few years ago, a meme went viral on the Web with the phrase: “This is ugly until Rihanna decides otherwise.” This quote perfectly describes everything bad girl Riri has done with the world of pop culture and fashion.

Thanks to her extraordinary sense of style, the singer manages to combine the incongruous, add accent accessories to it, strike with incredible charisma and do her best (and even more). She can easily wear over-the-knee boots and mix a sexy blouse with baggy jeans by doing a duet with an Olympian. How he did it is a question we still can’t find the answer to.

But Rihanna couldn’t stop at micro-revolutions and decided to play big last year. How? She announced her pregnancy. And everything that happened after that is history. After her famous photo shoot in Harlem, Riri and A$AP announced that Rocky would be joining the family, turning a whole new chapter in not only her life but also the fashion industry. Today, on the occasion of the worst girl’s birthday, we tell you how Rihanna made pregnancy a real trend.

Step # 1. Announce the pregnancy to the world

For starters, let’s take a trip back to last January when Rihanna and A$AP Rocky took a leisurely stroll through the streets of Harlem and photographer Miles Diggs captured the moment. Rihanna donned an old 1996 Chanel one-button puffer jacket, Vetements jeans, and chunky 1980s Christian Lacroix jewelry for the iconic trip. On that day, a woman was “born” from a new formation, who did not hide her pregnancy and was not afraid to be sexy in any position.

True, haters at the time attacked Riri with comments like, “Nobody walks like that.” Yes, no one but Rihanna. Each subsequent release of the singer proved that pregnancy and sexuality are two parallels that can nevertheless intersect. Paradoxical but true. Anyway, why cheat yourself if you can’t?

Step 2. Make a choice in favor of provocation

“If you’re pregnant, society forces you to hide your sexuality. For example, you are not sexy right now. I don’t believe it and knowingly wear something I didn’t trust enough before pregnancy. The more cuts and thin straps, the better, she said in an interview with Vogue.

Therefore, for several months, the main bad girl of the industry showed how to wear asymmetrical jumpsuits with stomach slits, provocative lace-up tops, miniskirts, sheer dresses and microscopic shorts. Rihanna’s pregnant images not only broke the stereotypes, it definitively destroyed them.

Step 3: Transfer the flag to the sector

It didn’t take long for the fashion industry to react. Just a month after Rihanna announced her addition, Fashion Week kicked off with a real pregnancy memory. First, Adriana Lima appeared on the Alexander Wang show, and then Maggie Maurer paraded in the Nensi Dojaka show. Both models were in position and … in very clear images.

But Dimitra Petsa, the founder of British brand Di Petsa, decided to go even further and photographed several pregnant models at once in her Autumn 2022 collection catalog. Recall that the brand specializes in “wet” dresses, so the images are very, very sexy.

Step #4: Wait for influencers to catch the trend

In this case, he did not have to wait long. In social networks, tributes to Rihanna’s debuts began to appear more and more often, and women finally felt the air of freedom in the +1 position. Take, for example, the most recent photo shoot of Maria Tarasova, stylized by Salavat Cooper (St. Petersburg stylist Victoria Churaeva). Dear competition Riri, in our opinion.

Step 5. Don’t forget the job

On May 19, 2022, Rihanna and A$AP Rocky became parents for the first time, the couple had a baby boy and he was immediately called the most stylish kid on the planet. But the singer’s task, codenamed “Transforming the Style of Pregnant Women”, did not end there. She announced that she is working on a line of clothing for pregnant women that will launch under the Savage x Fenty brand last July. However, the collection has not yet been released.

However, the release is not far off, given the fact that a few weeks ago Rihanna (not again, again) made an announcement to the whole world about the replenishment in the family. Therefore, we look forward to the continuation of the performance and are pleased to see a new group image of Riri.