Gifts and Earnings: How Much Do Influencer Parents Earn?

Is this a good situation, parent influencer? At a time when elected officials are taking more and more concrete actions to ensure the safety of children on the Internet, some parents are taking full advantage of the digital universe and sharing their daily family life with the entire web. This content, highly appreciated by Internet users, is particularly profitable and allows some tribes to earn a very good living, as revealed by a study published on the OPEN website (digital parenting and education observatory).

The influencer parent, instructions for use

We follow them daily, we watch them laugh, cry, be moved and yet they are not our children. It is estimated that in France, 1.1% of parents are influencers on social networks and publish content with their children in order to receive an income or compensation (gifts, discounts). A survey conducted on behalf of OPEN revealed that among these influencers questioned, 93% posted at least once a week, and even once a day for 57% of them.

The study also reveals that over 74% of these web experts spend more than five hours a week managing their content. 60% of them are ready to redo their shots several times if necessary and spend up to an hour editing publications.

How Much Do Influencer Parents Earn?

All jobs deserve a salary, and influencers receive income or benefits that vary based on their popularity. The survey reveals that 47% of families present on social networks thrive on this exposure, even though 70% of these influencers earn less than 5,000 euros a month. In addition to the salary, half of the ambassadors also receive gifts, at least once every two weeks for 62% of them.

For these 2.0 tribes, influence is a way to earn a comfortable income and to provide their families with often very expensive services and products. Many parents who practice this activity also declare that they act in the interests of their loved ones and 66% of them allocate their earnings to their children or their family expenses.

If we don’t doubt the good faith of the vast majority of these internet parenting actors, the treatment reserved for their “stars” is worrying. Three-quarters of child influencers will be introduced to their community before the age of five, an age where the notion of consent is vague, if any. If their image is exploited without their consent at the risk of being used for malicious purposes, these new breadwinners are also taking on a role that shouldn’t be theirs.