Gawker is shutting down operations again.
Bustle Digital Group announced Wednesday that it is shutting down the revived media brand roughly 18 months after the title’s revival.
In an email to employees, CEO Bryan Goldberg also wrote that they will cut about 8% of the company’s jobs. “Gawker has published many brilliant articles over these almost two years. But in this new reality, we need to prioritize our sites with better income. It is a business decision that should be reluctant to be made.”
Gawker Editor-in-Chief Leah Finnegan wrote: “Well, after an incredible 1.5 years, BDG has decided to be done with Gawker 2.0. I can’t say enough about how proud I am of the site and all the brilliant people who work on it. didn’t work and what an incredible shame that is I had a great time and I love you.
The original Gawker was an early success in digital media, with its snappy voice and irreverent treatment of celebrities and other bold names. But it was on the losing end of Hulk Hogan’s privacy case over the release of a sex tape. Faced with $140 million in damages, Gawker filed for bankruptcy and shut down in 2016. Bustle Digital Group later bought the site and revived it in 2021.
The announcement is the latest upheaval in digital media, with Vox Media and BuzzFeed also announcing recent layoffs.
Author: Ted Johnson
Source: Deadline
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
