TikTok’s technique for getting Bella Hadid’s jawline

” So my name… My name is Bella Hadid has become a viral soundtrack on TikTok where many people use it to joke about a seemingly healthy or aesthetic lifestyle habit, worthy of the supermodel. Thus, the Chinese social network became passionate about his salad recipe (cucumbers, red peppers, avocado, rocket and parmesan), then for his technique of pattern of the jaw (highlights the jaw). Now it’s the turn of a half-swallow make-up to further define the demarcation between the oval of the face and the neck, so that a supermodel face is shown.

The meow technique to have a defined jawline like Bella Hadid

Difficult to understand, the technique involves pressing the tongue hard against the roof of the mouth and then swallowing halfway, as if trying to push the saliva down the throat to expel the air. We seek with this suction effect the impression that we have put our mouth under vacuum. It’s not easy to describe, nor easy to do the very first time, but once you get the hang of it, it’s easy to do it on command, in the time of a TikTok photo or video.

However, one may wonder about the virality of this simple and free technique. Indeed, Bella Hadid’s face shape owes less to this type of makeup than to various acts of aesthetic medicine and cosmetic surgery, treatments, beauticians (or you did for fans of anglicisms), professional make-up artists, plays of light and knowledge of its good angles. If some people complexed by the outline of their face and chin can find a form of benefit in make-up techniques, forced swallowing, or even jaw muscle exercises (also called meow or facial yoga), the popularity of this trick could also have the perverse effect of increasing their body dissatisfaction.

Front page photo credit: Instagram screenshot of Bella Hadid.

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