The Ordinary tackles dark circles and puffiness with a new treatment inspired by one of its cult products

In April 2022, Canadian group DECIEM announced the separation from four of its brands (HIF, Hylamide, Abnomaly and The Chemistry Brand) to fully devote itself to the development of its two skincare unicorns, NIOD and The ordinary. And 2023 promises to be particularly prolific on the latter side! Indeed, the brand, which has completely revolutionized the beauty market since its creation thanks to no-nonsense formulas and affordable prices, plans to launch six new references in the coming months. And we start today with a new treatment dedicated to the eye area, the Multi-peptide eye serumlargely inspired by his cult face product, the Multi-Peptides + HA Serum.

Multi-Peptide Eye Serum, a formula to target the signs of aging around the eye area

For its new eye contour, which joins the 5% Caffeine + EGCG Solution in the category of treatments dedicated to this delicate area of ​​the face, The Ordinary relies on peptides to act on the visible effects of collagen and elastin loss, i.e. fine lines , wrinkles, lack of elasticity and texture irregularities.

Peptides are small chains of amino acids, which are the building blocks of proteins. Naturally man-made peptides allow cells to communicate. They can be considered as tiny messengers that carry crucial information to support bodily functions, such as defense, immunity, stress, development, and homeostasisexplains Prudvi Kakà, scientific director of the brand, in a press release.

Multi-Peptide Eye Serum’s aqueous formula contains multiple peptide technologies that target the appearance of common signs of aging associated with the eye area, including the famous crow’s feet and under eye lines, as well as puffiness and dark circles.

And the results of the clinical tests are quite encouraging:

Clinical evaluation of the effectiveness of the Multi-Peptide Eye Serum showed a significant reduction in crow’s feet and under eye wrinkles in just 4 weeks, and even more after eight weeks.

As for swelling, a reduction in the appearance of swelling by 20% after four weeks and by 50% after eight weeks was observed.

The appearance of dark circles also decreased by 28% after four weeks and by 53% after eight weeks.

For those interested in this novelty, the The ordinary multi-peptide eye serum it’s available from today, as a preview on the Sephora e-shop, then from January 23 at the brand’s regular retailers.

Cover image photo credit: LightFieldStudios/Getty Images