EXCLUSIVE: HBCU GO — the free digital streaming platform from Byron Allen’s Allen Media Group, which serves as the premier media provider for the nation’s 107 historically black colleges and universities — has entered into a new advertising partnership with the award-winning indie. way of freedomwith RJ Cylinder (The harder they fall) and Gerran Howell (1917).
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As part of the film’s release, which opens February 3 in more than 200 AMC and Regal theaters nationwide, HBCU GO is launching HBCU GO Give 365, a community initiative aimed at inspiring and including the Black community . needed funds for HBCU higher education institutions. The platform is kicking off its initiative by inviting students, alumni, educators and other members of the HBCU community to attend screenings across the country and also donate a portion of ticket sales way of freedom‘s theatrical release directly to HBCUs that support the arts.
Written and directed by Brett Smith and adapted for theatrical distribution by Xenon Pictures, way of freedom centers on free, self-sufficient black Americans living in the South during the Civil War and tells the story of the young white Union soldier William (Howell) who, after deserting the battle, is taught the true meaning by the young, heroic black man of Freedom discovered, Kitch (Cyler).
Photo is produced by AJ Winslow, Jim Pidgeon, Neko Sparks and Steven Swadling. Cyler, Dexter Braff, Jory Weitz, BK Fulton, Skip Williamson, Kerri Elder and Blake Elder served as executive producers, while Dwayne Clark, Kelly Waller, Manish Majithia and Matthew Goldman served as co-executive producers. The production companies involved were 1812 Films, Rocket Soul Studios, Soulidifly Productions, Rock Hill Studios, Room In The Sky Films and Chicago Media Angels.
“We are proud to support the film FREEDOM’S PATH by including the HBCU community in this important conversation,” said Byron Allen, founder, chairman and CEO of Allen Media Group. “Our partnership with the film and the launch of HBCU GO Give 365 is consistent with Allen Media Group’s commitment to education as a path to economic inclusion.”
Watch the Freedom’s Path trailer and a promo for the film’s HBCU GO partnership by clicking below. More information about HBCU GO can be found here
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Writer: Matt Grobar
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
