Glass bag, dove clutch and car suit: PEOPLETALK columnist Alena Goryacheva on why non-wearable fashion is on trend now

Fashion does not stand still. Nevertheless, some trends are seamlessly replaced by others and then resurrected with renewed vigor. The latest trends have long been broadcast to the masses not only by designers but also by fashion influencers, bloggers and star girls.

The authors of Telegram channels, who react with lightning speed to all changes and notice even the most subtle details, are considered the most vigilant and attentive to new trends.

Today we would like to introduce you to our new columnist, the author of The Devil Wears H&M, also known as Alena Goryacheva. She has been writing about fashion for several years uncensored, sharing cool finds and talking about current trends she. One of them is unwearable fashion. In her first column, Alena reflects on why the most comfortable things have won the hearts of fashion influencers and become the main object of desire of all fashionistas.

Alena Goryacheva, author of Devil Wears H&M Telegram channel

Unwearable fashion has recently gone beyond the runway, and we can now see more and more weird and extravagant things on the social networks of fashion influencers and celebrities.

For example, Bottega Veneta released a pillow bag, everyone’s favorite Loewe showed us a clothes cart in her latest collection, and Balenciaga gifted us a bag-boots. There are actually many such examples, and all because there is a demand for us for these extraordinary and extraordinary things. And it’s growing every day.

Of course, this was influenced by the era of social networks, because with the constant and daily scrolling of the feed, we notice only those who stand out from the crowd. I think you will agree that we will no longer be surprised by just a beautiful bag from Chanel. Therefore, brands create something that will attract new customers and increase consumer demand.

But you must understand that this is not the only thing. The desire to show his personality / protest / disgrace has not disappeared, and this has always been with us, many of whom have already posted their positions in clothes.

But the interesting thing is that now brands pay special attention to bags. For example, take a glass model from the brand Coperni. As soon as the brand announced it on its official account, it was immediately clear that it would become an iconic product in the near future. And so it happened: Doja Cat and Tinashe at the Grammy Awards, Kylie Jenner on her social networks, Kim Kardashian at the Coachella music festival, and many others dated her.

Or, for example, a pigeon bag, which was recently released by the brand JW Anderson – earlier it was impossible to imagine that fashionistas around the world would want such a model so much, but now this is a fact, and many are just crazy about it.

The same thing happened with a bag in the form of women’s panties from the studio brand Les fleurs – you must admit, it is difficult to find an accessory that attracts the attention of passersby more.

Now is the time not to be afraid and try on your wardrobe, and most importantly – now you can not be afraid that you will look ridiculous.