Big breasts, a big ass and big lips. Excessive features have been “in” for almost a decade.
But several studies conducted by DailyMail.com in recent years have shown that bigger is not always better when it comes to breasts and butt.
And now research has shown that lips can be added to the list of features that work better in moderation – a blow to Kylie Jenner and the millions of women who use high-dose lip fillers.
Researchers asked men and women to judge five pairs of lips of different sizes on the same woman’s face. They believed moderation was the key: not too tall and not too thin.


ADD CLASS: Lips are ranked from first to last based on their overall score, with 1 being the most desirable and 5 being the least desirable. The percentage at the bottom of the images indicates the lip size compared to the standard image – 100 percent means no change


ADD CLASS: Above shows the lips that ranked fourth (left) and the lips that were least attractive (right). Researchers said people prefer more natural lips
Dr. Sebastian Cotofana, an anatomist who previously worked at the Mayo Clinic and was involved in the study, said, “It’s just a matter of proportions.”
“If you take big lips and put them on a slimmer face… it might not look pretty.”
For the study, researchers in Germany recruited 59 men and women – most with no medical background, white backgrounds and in their 30s.
Participants were shown five digitally altered images of a woman “in her twenties” – each with different sized lips.
They rated the images based on their attractiveness on a scale of one to five, with one being the least attractive and five being the most attractive.


Kylie Jenner is on the top left in 2010 and on the right in 2023. She is known for using copious amounts of lip fillers
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Their responses were then averaged to find which lips were the most attractive.
The winner was the woman’s natural lips, which received an average rating of 4.56 out of five.
In second place were lips that were 15 percent larger than their natural size, with a score of 4.48.
And in third place were lips that were 15 percent smaller than their natural size, with a score of 2.52.
The largest lips – a third larger than normal – came in last place with a value of 1.56.
The study also tracked participants’ eyes to find out which they found most attractive.
It showed that people stared longer at larger lips, but Dr. Cotofana said this could be an indication that they found her less attractive.
He suggested that people have an “inner ideal of beauty” and that when something doesn’t match it, they need to gather more “visual information” – stare at it longer – to understand the “mismatch”.
A number of celebrities have been known to fill their lips with filler to give them a much fuller and plumper appearance, including Kylie Jenner and Ariana Grande.
And her star power is driving others to get the shot — nearly 1.4 million American women got the lip shot last year alone to the American Society of Plastic Surgeons Annual report.
There is no age analysis of the patients, but the fillers are not only very popular among young people.


Ariana Grande, left in 2010 and right in 2018, previously tearfully admitted to having lots of lip fillers


Jessica Simpson above in the early 2000s and again this year with much fuller lips


Andrea Ivanova from Sofia, Bulgaria, a former philosophy student, began her transformation in 2018 and says she’s not afraid her lips will ever crack
Doctors say more and more older women are turning to fillers to make their faces look younger.
The latest study has many limitations.
First, all lips shown in the study had a ratio of 1:1.6 — meaning the lower lip is about 60 percent larger than the upper lip — considered the “golden” or most attractive ratio for white women become .
The fact that the sampled woman already had perfect rations may have skewed the results, the researchers admit.
Dr. Cotofana told DailyMail.com that scientists used an archival photo of a woman who appeared to be in her 20s for the study.
“We set the standard that the lips, which are 100 percent of the face, are 100 percent there,” he said, “We went from 100 percent to 70 percent or more.”
“But we didn’t change the facial proportions. We just changed the lip volume.”
In the paper, written by researchers at the Ludwig Maximilians University in Germany, they wrote: “Our results may suggest that measures of attention may not be associated with the ‘beauty’ or ‘aesthetic appeal’ of the content presented not.”
“Instead, it may be a reflection of the observers’ cognitive processing.” [time needed to adjust].
“Less attractive content grabs the viewer’s attention faster, but takes more time to process.”
“Similarly, getting a lot of attention in real life after an aesthetic procedure may not necessarily be a ‘nice’ result.”
The study was published in the journal Plastic and Reconstructive Surgery.
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Crystal Leahy is an author and health journalist who writes for The Fashion Vibes. With a background in health and wellness, Crystal has a passion for helping people live their best lives through healthy habits and lifestyles.