New research shows exactly how women need to apologize if they want forgiveness – and it’s LIKE A MAN

New research shows exactly how women need to apologize if they want forgiveness – and it’s LIKE A MAN

Numerous studies show that women apologize much more often than men, even when they have done nothing wrong.

And now a new study shows that apologizing is completely wrong, at least in the workplace.

Apologizing in an assertive, typically masculine way can help you get ahead in the workplace, according to a new study from researchers at the University of Arizona.

In a series of four studies, researchers asked 800 male and female participants to rate a series of different written apologies written by real people. Participants were asked to think about how sincere they found the apology and whether this would make them more or less likely to cooperate with the apology.

They found that women who used more assertive, “masculine” language were rated higher. They saw the same pattern: Assertive apologies from women got more likes and positive reactions from Twitter users.

Sarah Doyle, author of the study and professor in the Department of Management and Organizations at the University of Arizonasaid, “We found that women who used masculine excuses benefited by increasing their perceived competence.”

Women who apologized using more assertive language got better responses, and men who used more feminine language got more sympathy because they were perceived as “sensitive”.

The first of several studies involved examining 87 apology tweets from celebrities including Lizzo, Kevin Hart, Tyler Posey and Kendra Wilkinson.

Dr. Doyle said tweets that violated gender stereotypes received an average of 17,000 additional likes on the platform and more positive sentiment from audiences.

In the second study, 336 working adults were asked to imagine that their accountant had sent them an email apologizing for a mistake on their tax return.

Participants were randomly assigned to groups classified by the accountant as giving a typical male or female excuse.

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The subjects were then asked how likely they were to continue working with the accountant.

The researchers found that participants were more likely to continue using a female accountant who made a typically male excuse.

Interestingly, breaking down gender stereotypes was just as beneficial for men.

Men who apologized like women were eight percent more effective.

“The men who apologized using more stereotypically feminine language had greater interpersonal sensitivity, which increased their perceived benevolence or warmth,” the study authors said.

Dr Doyle said: “It is important to note that we did not find that men and women were penalized for making stereotypical excuses.”

“On the contrary, they benefit from providing a counter-stereotype.” Therefore, any apology is probably better than no apology at all.”

The team hopes to use the results to explore how to improve communication beyond the apology.

“A lot of literature suggests that women apologize too often and men don’t apologize enough,” Dr. Doyle.

“It’s not just about whether people should apologize more or less, but also about how we can compose apologies differently. What really matters is what you include in that apology.”

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