‘Daggers in the Back: The Mystery of the Glass Onion’ box office success in the US despite its limited release

North American cinemas complain: why did Netflix choose to distribute the sequel to ‘Puñales por el espalda’ in so few theaters and for just one week? This streaming platform, which launches “Punches in the Back: The Mystery of the Glass Onion” on December 23rdhe didn’t want to deprive Benoit Blanc fans of the cinematic experience, but he didn’t opt ​​for it either.

In a commercial maneuver that has raised many unknowns, Netflix has decided to release “The Mystery of the Glass Onion” in theaters, but only from November 23 to 30 and in limited theaters. In Spain can be seen in less than 80 cinemaswhile in the United States the figure rises to 638. To put that into perspective: number one, “Black Panther: Wakanda Forever”, It can be seen right now in 361 theaters in our country and 4,258 in North America. Despite this, which is why the theater owners are not at all happy, according to Variety, “Knives in the Back: The Mystery of the Glass Onion” would prove to be a blockbuster. To find out how it behaved in the Spanish market we will have to wait for the data from Comscore, but according to provisional data ‘Puñales 2’ would not even enter the Top 10. In contrast, the film written and directed by Rian Johnson, closes the American top 3 with a collection that would be around 13 million dollars in five days, and the forecasts point to a closure of the Thanksgiving holiday in which it would reach 15.

By far, this would be the best Netflix movie premiere before its streaming release, leaving behind “Red Alert,” a film starring Dwayne Johnson, Ryan Reynolds and Gal Gadot, which earned nearly $1.5 million in Three days . Subsequently, the aforementioned proposed action topped the platform’s top movies with more than 364 million hours watched, which bodes a promising future for ‘Glass Onion’… And it better be. According to rumors, Netflix has invested more than 450 million dollars in the production of a second and third part of the crime saga, so it wouldn’t hurt to score a bit. At the moment, given the silence of the aforementioned house with respect to all the figures, both at the box office and at the budget, these data are still to be confirmed.; but, after the phenomenon that became the first episode, no one doubts Blanc’s potential.

king of contemporary mystery

“Knives in the Back: The Mystery of the Glass Onion” It is also the first Netflix film to screen in all three of the largest cinema chains in the United States: AMC, Regal Cinemas and Cinemark., a result he would have achieved due to his “popularity”. And it is that, as the American exhibitors comment, Johnson’s film has the ability to attract a very large audience, from young to more veteran audiences, those viewers looking for a “roller coaster” movie that has nothing to do with superhero movies or action blockbusters. So, many think what “Glass Onion” would have missed by not embracing a more “traditional” theatrical release.

Daggers in the Back, the first Daniel Craig film to be released by Lionsgate, was quite a theatrical surprise, opening in more than 3,000 theaters and grossing $26 million over Thanksgiving weekend 2019. After that tentative start, the film ended up conquering the big screen reaching 165 million in the domestic market and more than 300 worldwide. Therefore, with an estimated budget of about 40 million, that first installment was a success for Johnson, director who got what he set out to do: the green light to build his own franchise.

‘Knives in the Back: The Mystery of the Glass Onion’, the second step in building that dream, stars Craig, Edward Norton, Kate Hudson, Dave Bautista, Janelle Monáe, Kathryn Hahn, Leslie Odom Jr., Jessica Henwick and Madelyn Cline; and won over the critics.