Netflix climbs in subscribers again, with “Vigilante” and “Dahmer” as its latest hits

Netflix managed to weather the storm, returning in subscriber numbers after months of losses. According to Variety, the popular streaming platform added 2.41 million subscribers in the third quarter of 2022recovering growth after a disappointing start to the year that plunged it into crisis, with the loss of millions of dollars in shares, and a consequent internal restructuring.

With the new influx of customers (including 100,000 from the US and Canada), Netflix currently has 223.1 million subscribers globally. The company initially set out to reach one million subscribers in the past few months, which means it has far exceeded its target. Given this good news, The platform expects a very solid end of the year, although they make it clear that they are not expecting great immediate benefits from their new cheaper and ad-supported subscription.which will be activated in November in the US for $ 6.99 per month and in other territories (including Spain) in the following months.

In particular, for the last quarter of 2022, Netflix expects an increase of 4.5 million subscribers. Shares in the company also rose 14% on favorable forecasts. In its letter to shareholders, Netflix specifies that, “While we are very optimistic about our new ad-supported business, we do not expect material contribution in the fourth quarter of 2022 as we launched our basic ad-supported plan early in the quarter and expect the number of subscribers to grow gradually over the course of the quarter. of the quarter. “time”.

In the end, Netflix posted revenues of $ 7,930 million between July and September, up 5.9% from the same quarter last year, beating Wall Street forecasts for earnings per share of $ 3.10. For the fourth quarter of 2022, Netflix expects $ 7.8 billion in new revenue. Big hits like “Stranger Things”, which hit its best numbers with its fourth season, or “The Invisible Agent” movie, have contributed enormously to this much-needed rise to the platform after a season of crisis.

The current reign of Ryan Murphy

It cost him, but Ryan Murphy finally got the point on Netflix. After announcing its $ 300 million contract with the platform in 2018, the general perception was that the prolific television producer did not live up to the high expectationswith titles like “The Politician”, “Hollywood” or “Ratched” which didn’t have a lasting impact beyond their opening week.

Things have changed dramatically with its two most recent releases, ‘DAHMER – Monster: The Jeffrey Dahmer Story’ and ‘Vigilante’, which are currently the streamer’s most viewed series. The real crime miniseries starring Evan Peters is an audience phenomenon, becoming his second most viewed series in English (surpassing “The Bridgertons” and surpassed only by “Stranger Things”) and with the added feat of getting ad-free . In the last week, “Dahmer” drops to 2, being ousted from “Vigilante”, a thriller also based on a true story and starring Naomi Watts and Bobby Cannavale, which has amassed a whopping 125.01 million viewing hours. from its premiere on October 14th. That means, currently, Murphy reigns with his most recent series in the top two positions on the Netflix listswho can finally say that his investment with the producer of “American Horror Story” has paid off.

The success of these two series reaffirms Netflix in its pioneering model of previews for the entire season, given the rumors that it was considering weekly previews for some of its series. The platform also touches on this topic in its letter to investors, ensuring that they will continue to encourage binge-watching: “It’s hard to imagine, for example, that a Korean title like ‘The Squid Game’ would have been a mega-hit worldwide were it not for the boost it gave people to be able to watch it all at once.”.